Hosting of International Sporting Events (SL IB Geography)

Revision Note

Briley Habib

Expertise

Geography Content Creator

Factors Affecting the Hosting of International Sporting Events

  • Hosting an international event such as the Olympics or the World Cup is expensive
  • Countries lobby to try and persuade organisers of the event that they are the best location
  • When a country makes a bid to run the event, they must ensure that they can successfully carry out the building project and host the games
  • This includes economic factors including the ability to raise the money for:
    • Build the facilities
    • Developing the infrastructure
  • The following infrastructure would be needed for international games:
    • Various stadiums to host all of the different teams or events
    • Training facilities for competitors
    • Hotels or other accommodations for competitors and fas
    • An effective public transport system
  • Unfortunately, there have been accusations of corruption in organisations which run the events, such as the International Olympic Committee and  Federation Internationale de Football Association
  • There are various political factors involved which need to be taken account of when considering whether a country bids for an international event:
    • The government will be the primary source of funding and will need to allocate public funds to large infrastructure buildings
    • Government must ensure that they can ensure adequate safety for visitors and participants which might be difficult to do if the country is known to be unsafe
    • Diplomatic relations also can influence the hosting of the games such as when the USA and Soviet Union boycotted each other’s games during the Cold War
  • Countries usually have a cultural link to the event being held
  • However, the event may be used to raise the profile of a sport(s) in a country
    • Qatar does not have a football tradition but the 2022 World Cup was held there

Advantages and Disadvantages of Hosting an International Sporting Event

  Advantages Disadvantages

Economy

Hosting an international event brings increased tourism

Increased temporary job opportunities

Infrastructure development, which provides long-term benefits to the host city

Montreal hosted the Olympic Games in 1976, and made a loss of over $1 billion, which took many years to pay off

Political and worldwide exposure

Hosting an international event increases the country’s visibility on the global stage and promotes the country for further tourism opportunities

There were many criticisms of worker abuse in Qatar before the 2022 Fifa World Cup

Sports development

Inspiring youth to try new sports, this may lead to more international sportspersons in the future

Many sports do not continue with funding after the event has finished

Community engagement

As the competition attracts hundreds of thousands of spectators, there is a need for volunteers from the local community to support the event

 

Cultural exchange

International visitors can share their culture with the host country and vice versa  





Case Study: Netball World Cup

  • The Netball World Cup (NWC) has been an international event for 60 years
  • The NWC was hosted in South Africa in July and August 2023
  • The host city was Cape Town in South Africa

south-africa-map

Map of South Africa

  • The final was held at the Cape Town International Convention Centre
  • New Zealand and Australia have dominated the World Cup and have won every one of the last 15 titles
  • 16 teams took part in the international competition:
    • Australia
    • Tonga
    • Fiji
    • Zimbabwe
    • England
    • Malawi
    • Scotland
    • Barbados
    • Jamaica
    • South Africa
    • Wales
    • Sri Lanka
    • New Zealand
    • Uganda
    • Trinidad and Tobago
    • Singapore

Costs and Benefits of the Netball World Cup

Costs  Benefits

The arena at Cape Town's International Convention Centre was not always full and many tickets remained unsold

The cheapest tickets for the tournament were R500, which was too high for many local people to attend and much higher than the  Women’s T20 Cricket World Cup, which was also held in South Africa

For the weekday matches during stage two preliminaries, the ticket sales dipped to below 60%

The total budget was set at R88 million to host the games

There were reports that Australian fans had paid over AU$5,000 for accommodation and VIP tickets but when they arrived, their tickets had not been allocated

Cape Town's International Convention Centre is not a traditional netball centre so had to be adapted for the games

Major General Charl Annandale, the tournament’s security advisor, said that there had been reports of theft from the teams from Jamaica, Trinidad and Tobago, and Singapore

A taxi strike took place during the World Cup, which limited the number of transport options available from the hotels to the stadium




Global coverage of the sport’s 60 games was available through the OTT platform NetballPass

It is the first time the event has been held on African soil 

The Local Organising Committee and World Netball provided local schools and fans with 1,000 tickets a day, to encourage future recognition of the sport

The local hospitality industry reported a positive increase in occupancy rates

Hosting the Netball World Cup also bolsters Cape Town’s fast-growing reputation as a global hotspot for international sports events across a variety of sporting codes

The Netball World Cup 2023 (NWC 2023) was named the ‘Best Sporting Event of the Year 2023’ at the Sports Business Awards 2023 in London

Sponsorship sales were double when compared to the 2019 World Cup

The host broadcaster, SuperSport, also made history as the NWC2023 was recorded and produced by an all-women crew

#pivot4planet campaign was introduced for the first time to enable the games to be more sustainable

A full carbon footprint and impact report is being produced for the first time in the history of the event, which included details of the longer-term legacy projects

All clothing, hats and bags used by support crews and for sale as official merchandise at the main tournament were locally produced

Multi-bin recycling stations at the games allowed for separation at source with a goal of diverting at least 80% from landfills through recycling and collecting organic materials for use as animal feed

More than 400 volunteers, officials and support staff were trained in responsible event-hosting

Nearly R2 billion was raised from sporting events in 2023, which included the Netball World Cup

Reports of over 26,000 job opportunities were created

Cape Town suffers from electricity shortages but there were no electricity shortages during the World Cup which meant that the games were able to run successfully

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Briley Habib

Author: Briley Habib

Briley is an experienced Head of Geography. With over 16 years of teaching experience, Briley was awarded a PGCE from the University of Lancaster and has a degree in European Studies and Human Geography. Briley has worked in a range of schools around the world and has experience of teaching at all levels. Briley is a member of the Geographical Association’s special interest group on diversity and inclusion. She has also written articles for the Teaching Geography Journal, a book chapter on Place-Based Education and a report on Decolonising IB Geography.