Privacy & Cookies Policy

Last update: 10th March 2023


Who we are

Save My Exams is an education resource website that aims to help students revise for GCSE and A Level exams.

Minimum age

Are you under 13 years old? Please ask your parent or guardian for permission to use Save My Exams, to open the website for you and to provide any information on your behalf.

Data Controller

The person responsible for data processing in the case of is Save My Exams Limited, a company incorporated in the UK with company number 10730279 and registered office located at 101 New Cavendish Street, London, England, W1W 6XH.

The group of companies operating under the “Save My Exams” brand (and to whom this policy applies) is made up of different legal entities including, SME Holdco Ltd, a company incorporated in England and Wales with company number 13465103 and SME Holdco 2 Ltd, a company incorporated in England and Wales with company number 13461578 and each with its registered office located at 101 New Cavendish Street, London, England, W1W 6XH.

This privacy policy is issued on behalf of the Save My Exams group of companies so when we mention “Save My Exams”, “we”, “us” or “our” in this privacy policy, we are referring to the relevant company in the Save My Exams group of companies responsible for processing your data.

Introduction & General Terms

At Save My Exams Ltd. (“we”, “us”, “our”, “Save My Exams”), we are committed to protecting the personal information we hold about our members and website users or any other data subject whose personal information we hold. Personal information as outlined in this policy is being collected, stored, used, and/or shared (“processed”) by us.

This may happen when you interact with us, including the following ways (“Services”), when you:

  • Visit our website at (the “Site”), or access any resources on the Site
  • Purchase a subscription with our payment providers and create an account with us
  • Request support, send us an email or contact us through the Site
  • Engage with us elsewhere, such as writing a public review about our Services or exchanging messages with us on our social media platforms.

Our commitment to you

We are committed to managing and safeguarding your personal information in accordance with current legislation and best practice. Our aim is to be responsible, relevant, and secure when using your data. Whenever you provide personal information we will treat that information in accordance with this Privacy Policy.

What information we process

We process information about you (“Personal Information”) that you supply to us or that we collect about your device while you visit, use, or navigate our Services. Click here to learn more.

How we process your Personal Information

We process your information to provide you with the best and most secure experience (the “Legitimate Interests”). We may also request your consent to process your information for more purposes. Click here to learn more.

What Personal Information we share with other parties

We may share your information with specific parties that we deem necessary for the Legitimate Interests. We may also request your consent to share your information with other parties for more purposes. Click here to learn more.

How we keep your Personal Information safe

We have procedures in place to safeguard your data wherever it is processed, and we endeavour at all times to keep it secure. However, no electronic information storage technology can be guaranteed to be completely safe against unauthorised access or abuse. Click here to learn more.

Your rights

The privacy law that applies to our provision of Services to you may depend on the country where you are. To exercise your rights, you may submit a request to us. Click here to learn more.

Table of Contents

  • What information we process
  • How we process your Personal Information
  • What Personal Information we share with other parties
  • How we keep your Personal Information safe
  • Use of this website by children
  • Links to other websites
  • Do-not-track features
  • Your rights
  • Right to complain
  • Cookies Policy
  • Updates to this Privacy Policy
  • What information we process

    Device Information

    When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about how long you stay on the Site, the individual web pages or resources that you view, what websites or search terms referred you to the Site, and other information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

    • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
    • “Local storage” is space on your device storage that is managed by the internet browser. It is used to save temporary or persistent information that may aid in recording your preferences and how you browse the Site.
    • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

    Pseudonymous Information

    We collect data on audience interaction with our Services. We refer to this information that we use in aggregate and that does not identify you as a person as “Pseudonymous Information”. It includes:

    • Your answers as you participate in surveys
    • Your engagement with our social media platforms
    • Your public reviews of our Services

    Order Information

    Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you. We refer to this information as “Order Information”. It includes:

    • Your name
    • Your password
    • Your email address
    • Your relationship as a user to the Site (e.g. student, teacher, parent)

    Payment Information

    The payment operators that we partner with to process credit card charges also collect your Order Information, in addition to your payment details. We refer to this information as “Payment Information”, which includes:

    • Your credit card numbers
    • Your billing address

    Sensitive Information

    We do not collect sensitive information, which includes “special category data” as defined under the UK GDPR (“Sensitive Information”). For further information about special category data, see here:

    Personal Information

    When we talk about “Personal Information” in this Privacy Policy, we are talking about the whole of Device Information, Pseudonymous Information, Order Information, and Payment Information.

    How we process your Personal Information

    We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address and general location), to serve you technically with our content and show you advertisements, and more generally to improve and optimise our Site. For example, we generate reports about how our users browse and interact with the Site, and to assess the success of our marketing and advertising campaigns. These data processing purposes are our Legitimate Interests.

    We use the Order Information that we collect generally to fulfil your Membership Subscription through the Site. In particular, we:

    • Process your payment information
    • Provide you with invoices and/or order confirmations
    • Create your user account on the Site

    Additionally, we may use your Order Information to:

    • Communicate with you
    • Screen our orders for potential risk and/or fraud
    • Understand how our users browse and interact with the Site
    • Assess the success of our marketing and advertising campaigns
    • Invite you to respond to surveys or write a public review of our Services

    We ask your consent when you visit the Site for the first time so that we can use your Personal Information to:

    • Provide you with information or advertising relating to our Services
    • Show you advertisements that might interest you the most
    • Build a personalised profile of your interests to show you personalised advertisements that are most relevant to you

    Also, if our business, or substantially all of its assets, is sold to a third party, Save My Exams will transfer personal data about its customers to a third party. The legal basis on which we process your data in these circumstances is our legitimate interest to ensure our business can be continued by a purchaser. If you object to our use of personal data in this way, the relevant buyer of our business may not be able to provide products and/or services to you.

    What Personal Information we share with other parties

    Save My Exams works with a variety of carefully selected businesses with which we share data in order to help us process it as described in the section “How we process your Personal Information”. These businesses include, but are not limited to:

    • Stripe and/or PayPal, our payment providers, which allow us to charge users for our Services. Either one or both process all Payment Information, depending on who processed your payment. You can read more about how Stripe uses your Personal Information here: You can read more about how PayPal uses your Personal Information here:
    • Google Analytics helps us understand how our users use the Site. You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:
    • RudderStack Analytics helps us understand how our users use the Site. You can read more about how RudderStack uses your Personal Information here:
    • Amplitude helps us understand how our users use the Site. You can read more about how Amplitude uses your Personal Information here:

    Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

    How we keep your Personal Information safe

    Save My Exams’s security policies, rules and technical measures have been implemented to protect your personal information from unauthorised or improper use and from accidental loss. All our employees and data processors that have access to, and are associated with, the processing of your personal information are legally obliged to respect the confidentiality of your data.

    How we respect your privacy

    When you receive an email from us, it may be for an essential purpose, such as notifying you of changes made to your payments and your account with us. At other times, our emails may be non-essential, in which case an “Unsubscribe” link will be available at the bottom of the email. Clicking this link will automatically suppress your email address from our mailing list. We will retain your email address after you ‘opt-out’ of receiving emails in order to ensure that we continue to honour and respect that request.

    In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may continue to use this information.

    Alternatively, you may contact us directly with these or other concerns about the processing of your information. You may send us an email to [email protected] or write us a message using the form available at

    Use of this website by children

    The Site is not intended or designed to attract children under the age of 13. We do not knowingly collect Personal Information from or about any person under this age. If you are under 13 years old and wish to ask a question or use this website in any way which requires you to submit your Personal Information, please get your parent or Legal Guardian to do so on your behalf.

    This Privacy Policy does not cover the links within the Site linking to other websites. Those sites are not governed by this Privacy Policy, and if you have questions about how a site uses your information, you will need to check that site’s privacy statement. We do not accept any responsibility or liability for the privacy practices of such third-party websites and your use of such websites is at your own risk.

    Do-not-track features

    Please note that we do not alter the Site’s data collection and use practices when browsers use a Do Not Track signal.

    Your rights

    If you are a European resident, you have the right to access Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us. You may send us an email to [email protected] or write us a message using the form available at

    You can help us to process your request quickly by providing us with information that will help us identify records we hold that relate to you. For example, your name, email address, or in the case of information captured via cookies, the IP address of the device you have used.

    Additionally, we note that we are processing your information in order to fulfil contracts we might have with you if you have an active Membership Subscription with us, or otherwise to pursue the Legitimate Interests listed above. Please note that your information may be transferred outside of Europe.

    You can read more information about your rights as a data subject on the Information Commissioner’s Office (ICO) website:

    Right to complain

    If you believe that Save My Exams is not processing your Personal Information in accordance with the requirements set out herein or in accordance with the applicable data protection legislation, you may file a complaint.

    The data protection authority of the country where Save My Exams has its registered office is the Information Commissioner’s Office (ICO). Their contact information can be found here:

    Cookies Policy

    We use cookies and similar technologies across the Site to improve its performance and enhance your user experience. This policy explains how we do that.

    What are cookies?

    Cookies are small text files which a website may put on your computer or mobile device when you visit a website or page. The cookie will help the website, or another website, to recognise your device the next time you visit. Web beacons or other similar files can do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.

    Cookies serve many functions. For example, they can help us to remember your username and preferences, analyse how well our website is performing, or even allow us to recommend content we believe will be most relevant to you.

    Certain cookies may record personal information – for example, if you click “Remember me” when logging in, a cookie will store your username. Most cookies will not collect information that identifies you personally, and will instead allow us to collect more general information such as how users arrive at and use the Site.

    What sort of cookies does Save My Exams use?

    Generally, we may use cookies for several different purposes, such as to:

    • Remember choices that users have made in the past (“Preference cookies”)
    • Understand how users browse and interact with the Site so as to improve and optimise it (“Statistics cookies”)
    • Show you personalised advertisements (“Marketing cookies”)

    These reasons require your explicit consent, and as such they are never pre-selected when you first visit the Site.

    However, we also use cookies for specific reasons (“Special Purposes”) under the legal basis of our Legitimate Interests, for which users do not have the option to opt-out:

    • Monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely (“Strictly necessary cookies”)
    • Technically deliver advertisements or content

    Below is a non-comprehensive list of cookies that we or third-party services may save on your device depending on how you browse the Site.

    4AWSALB*Amazon AWSMaintain the best page speed while you browse by balancing load between servers
    5rl*RudderStackUnderstand how you browse and interact with the Site
    6_g*Google AnalyticsUnderstand how you browse and interact with the Site
    8_gcl_auGoogle AdSenseShow you advertisements
    9_tt*TikTokShow you advertisements

    Does anyone else use cookies on the Save My Exams website?

    We also use or allow third parties to serve cookies that fall into the three categories above. For example, like many companies, we use Google Analytics to help us monitor our website traffic. We may also use third-party cookies to help us with market research, revenue tracking, improving site functionality and monitoring compliance with our terms and conditions and copyright policy.

    If you click on a hyperlink from the Site to any third-party websites (e.g. if you ‘share’ content from the Site with friends or colleagues through social networks), you may be sent cookies from these third-party websites. Third-party websites have their own privacy and cookies policies which Save My Exams cannot control. Please check the third-party websites for more information about their cookies and how to manage them.

    Updates to this Privacy & Cookies Policy

    We reserve the right to revise or amend this Privacy Policy at any time to reflect changes to our business or changes in the law. If we decide to change our Privacy Policy we will post these changes on this page so that you are always aware of what information we collect, how we use it and in what circumstances we disclose it.

    Where these changes are significant we will endeavour to email all of our registered users to make sure that they are informed of such changes. However, it is your responsibility to check this Privacy Policy before each use of the Save My Exams website.