1. Marketing and People

• 1.1 Meeting Customer Needs
• 1.2 Market
• 1.3 Marketing Mix & Strategy
• 1.4 Managing People
• 1.5 Entrepreneurs & Leaders

2. Managing Business Activities

• 2.1 Raising Finance
• 2.2 Financial Planning
• 2.3 Managing Finance
• 2.4 Resource Management
• 2.5 External Influences

3. Business Decisions & Strategy

• 3.1 Business Objectives & Strategy
• 3.2 Business Growth
• 3.3 Decision-making Techniques
• 3.4 Influences on Business Decisions
• 3.5 Assessing Competitiveness
• 3.6 Managing Change

4. Global Business

• 4.1 Globalisation
• 4.2 Global Markets & Business Expansion
• 4.3 Global Marketing
• 4.4 Global Industries & Multinational Corporations