Stakeholder Mapping (AQA A Level Business) : Revision Note
Stakeholder power and interest
Stakeholder mapping is a strategic process used to identify and analyse individuals or groups that have an interest in a project or business
It takes into account the level of interest and degree of power they hold
It helps a business identify appropriate strategies for managing relationships with stakeholders
Stakeholder mapping
Diagram analysis
Group A stakeholders have low interest and little power
These needs of these stakeholders can usually be ignored
However, the growth of social media means that the concerns of this group can be amplified more successfully than ever before
Group B stakeholders have high interest but little power
This group needs to be kept informed to give them a sense of belonging and encourage their support
Little effort is usually required to achieve this - a newsletter or informative website may be enough
E.g. The local community
Group C stakeholders have low interest but are powerful
Satisfying this influential group is important
These stakeholders must feel included and their power acknowledged
E.g. The media. Businesses in certain sectors make great public relations efforts to keep the media 'on side' through press conferences and media events
Group D stakeholders have both high interest and a high degree of power
These are key players - they must be fully informed and satisfied
E.g. Shareholders and employees
Case Study
In April 2025, a multi-billion-pound investment in a major new Universal theme park and resort in Bedford was announced
The project has to juggle very different stakeholder needs during the planning and construction phase
Mapping each stakeholder by interest and power shows how managers can handle them
Group A: Minimal effort (low power / low interest)
Stakeholder | Why they sit here | Management tactics |
|---|---|---|
Potential visitors who live far from Bedford |
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Group B: Keep informed (high interest / low power)
Stakeholder | Evidence of high interest | Management tactics |
|---|---|---|
Residents of nearby Stewartby, Lidlington and Kempston Hardwick |
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Small local businesses (e.g. cafes, B&Bs) |
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Group C: Keep satisfied (low interest / high power)
Stakeholder | Evidence of high power | Management tactics |
|---|---|---|
National media |
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Lenders |
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Group D: Key players (high interest / high power)
Stakeholder | Evidence of power and interest | Management tactics |
|---|---|---|
Bedford Borough Council |
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UK government |
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Key construction and rail upgrade contractors |
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