Sustainability in IB Business Management means running a business in a way that meets today’s needs without harming future generations. It involves balancing three key areas: profit (economic), people (social), and the planet (environmental).
Businesses should not only focus on making money but also reduce pollution, use resources wisely, and treat people fairly. For example, a clothing brand using recycled fabrics helps reduce waste, while a coffee company paying farmers fair wages supports communities. Companies like Tesla invest in electric cars to cut carbon emissions, and IKEA uses sustainable wood to protect forests.
Sustainable businesses can attract more customers, improve their reputation, and create new ideas while helping society and the environment.
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