In GCSE psychology, experimental design refers to how researchers allocate participants to the different conditions (levels of the independent variable) within an experiment. It specifies which group each participant joins so that comparisons can be made when measuring the effect of the IV on the DV. The three core designs are independent groups, repeated measures and matched pairs.
Choosing the right experimental design helps control for confounding variables such as order effects or individual differences, improving the study’s validity.
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