The Value of Setting Operational Objectives (AQA A Level Business): Revision Note

Exam code: 7132

Lisa Eades

Written by: Lisa Eades

Reviewed by: Steve Vorster

Updated on

What operations management involves

  • Operations management is the planning, organisation and control of how goods or services are produced so that the right quality and quantity reach customers on time and at the right cost

  • Operational objectives are specific, measurable targets set for a business's operations function to aim for

  • Examples may include:

    • Reducing unit costs

    • Improving quality

    • Achieving a certain level of output

Components of operations management

Flowchart of operations management linking to designing processes, capacity planning, stock, supply chain, quality control, improvement, scheduling.
The range of tasks for which operations management are responsible

Designing and improving processes

  • Operations managers analyse existing processes and find ways to optimise them

    • They may use tools and techniques such as process mapping and lean production to identify inefficiencies and eliminate waste

Capacity planning

  • Operations managers determine the production capacity required to meet customer demand

    • They analyse historical data and market forecasts to ensure that the production resources are adequate to fulfil orders in a timely manner

Stock management

  • Operations managers are responsible for managing the stock levels of raw materials, work-in-progress and finished goods

    • They aim to minimise costs while ensuring that enough stock is available to meet customer demand and allow the production process to continue without running out of resources

Supply chain management

  • Operations managers work closely with suppliers to ensure the timely delivery of raw materials and components

    • They establish relationships with suppliers, negotiate contracts and monitor supplier performance to ensure a reliable supply chain

Quality control

  • Operations managers implement quality control measures to ensure that the products/services meet the required quality standards

    • They develop and enforce quality assurance processes, conduct inspections and address any quality issues that arise

Continuous improvement

  • Operations managers strive for ongoing improvement in processes, productivity and efficiency

    • They identify opportunities for innovation, implement new technologies or techniques and encourage a culture of continuous improvement (Kaizen) among employees

Scheduling and logistics

  • Operations managers develop production schedules and coordinate the flow of materials, equipment and labour to ensure smooth operations

Operations management decision making and other business functions

  • Operations can be considered the engine room of a business, but it cannot run smoothly without coordination with functions such as marketing , finance, HR and customer service

The relationship between operations and other business functions

Venn diagram with four overlapping circles labelled Marketing, Operations, Human Resources, and Finance, each in different colours.
Marketing decisions have an effect upon - and are affected by - other functional areas in a business

Examples of the impact of operations decisions on other business functions

Business function

How operations management supports it

Example

Marketing

  • Delivers the right product quality and lead times promised in adverts

  • When ASOS ran a next‑day delivery promotion, its warehouses extended cut‑off times and hired temporary pickers and packers

Finance

  • Efficiency savings, such as lower unit costs or less waste, help hit profit targets and improve cash flow

  • Toyota’s lean production methods free up cash for R&D because the company held less stock

Human resources (HR)

  • Provides safe working methods and sets shift patterns for staff

  • Delivers on the job training for production staff

  • Opening a high‑tech Amazon fulfilment centre required HR to hire and train hundreds of robot maintenance technicians

Customer service

  • Fast, accurate fulfilment of orders reduces customer complaints and returns

  • After customer complaints about scratched phones, Apple operations revised packaging and handling steps

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Lisa Eades

Author: Lisa Eades

Expertise: Business Content Creator

Lisa has taught A Level, GCSE, BTEC and IBDP Business for over 20 years and is a senior Examiner for Edexcel. Lisa has been a successful Head of Department in Kent and has offered private Business tuition to students across the UK. Lisa loves to create imaginative and accessible resources which engage learners and build their passion for the subject.

Steve Vorster

Reviewer: Steve Vorster

Expertise: Economics & Business Subject Lead

Steve has taught A Level, GCSE, IGCSE Business and Economics - as well as IBDP Economics and Business Management. He is an IBDP Examiner and IGCSE textbook author. His students regularly achieve 90-100% in their final exams. Steve has been the Assistant Head of Sixth Form for a school in Devon, and Head of Economics at the world's largest International school in Singapore. He loves to create resources which speed up student learning and are easily accessible by all.