The Value of Setting Operational Objectives (AQA A Level Business): Revision Note
Exam code: 7132
What operations management involves
Operations management is the planning, organisation and control of how goods or services are produced so that the right quality and quantity reach customers on time and at the right cost
Operational objectives are specific, measurable targets set for a business's operations function to aim for
Examples may include:
Reducing unit costs
Improving quality
Achieving a certain level of output
Components of operations management

Designing and improving processes
Operations managers analyse existing processes and find ways to optimise them
They may use tools and techniques such as process mapping and lean production to identify inefficiencies and eliminate waste
Capacity planning
Operations managers determine the production capacity required to meet customer demand
They analyse historical data and market forecasts to ensure that the production resources are adequate to fulfil orders in a timely manner
Stock management
Operations managers are responsible for managing the stock levels of raw materials, work-in-progress and finished goods
They aim to minimise costs while ensuring that enough stock is available to meet customer demand and allow the production process to continue without running out of resources
Supply chain management
Operations managers work closely with suppliers to ensure the timely delivery of raw materials and components
They establish relationships with suppliers, negotiate contracts and monitor supplier performance to ensure a reliable supply chain
Quality control
Operations managers implement quality control measures to ensure that the products/services meet the required quality standards
They develop and enforce quality assurance processes, conduct inspections and address any quality issues that arise
Continuous improvement
Operations managers strive for ongoing improvement in processes, productivity and efficiency
They identify opportunities for innovation, implement new technologies or techniques and encourage a culture of continuous improvement (Kaizen) among employees
Scheduling and logistics
Operations managers develop production schedules and coordinate the flow of materials, equipment and labour to ensure smooth operations
Operations management decision making and other business functions
Operations can be considered the engine room of a business, but it cannot run smoothly without coordination with functions such as marketing , finance, HR and customer service
The relationship between operations and other business functions
Examples of the impact of operations decisions on other business functions
Business function | How operations management supports it | Example |
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Marketing |
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Finance |
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Human resources (HR) |
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Customer service |
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