Building a Rewards Package (AQA A Level Business): Revision Note
Exam code: 7132
Influences on the type of rewards package offered
Motivating employees is essential to business success. However, there’s no single method that works for every team
The most effective strategies depend on several key factors
Businesses must carefully choose and assess financial and non-financial rewards based on their workforce, industry, and strategic goals
Key influences on the choice of motivational methods

1. Nature of the work and workforce
In labour-intensive or production-based roles, like in factories, piece-rate pay or bonuses may boost output
In creative or professional roles, like designers or software engineers, non-financial rewards like flexible working and job enrichment tend to be more effective
2. Cost and financial position of the business
Businesses with tight budgets may prefer non-financial methods (like job rotation or team-building)
Firms with strong cash flow might offer bonuses or profit sharing to reward loyalty and boost morale
A fast-growing fintech start-up might offer bonuses to retain top talent, while a small café might provide extra holidays or flexible hours instead
3. Workforce demographics and preferences
Younger workers may value career progression and lifestyle flexibility
Older workers might be more motivated by job security and pension schemes
Cultural expectations and personal values also influence what staff find motivating
4. Organisational culture and leadership style
Authoritarian organisations may favour clear, measurable financial incentives (e.g. commission)
People-centred or flat-structure businesses may prefer empowerment, recognition, and teamwork-based motivation
5. Industry norms and competitive pressure
Businesses often align their reward strategies with what competitors are offering to attract and retain talent
Falling behind the industry standard may lead to higher staff turnover and recruitment difficulties
A supermarket like Aldi offers higher-than-average pay and clear promotion pathways to compete with rivals like Tesco and Lidl
Assessing the effectiveness of the rewards package
To assess if a strategy is working, a business may track:
Productivity and output levels
Absenteeism and punctuality
Employee satisfaction surveys
Staff turnover rates
Customer service outcomes
Effective motivation schemes should lead to higher engagement, lower recruitment costs, and better business performance
Case Study
CreateCo: A UK-based product design and manufacturing firm
CreateCo is a UK-based firm that specialises in both innovative product design and efficient in-house manufacturing. With a workforce split between creative professionals and skilled production staff, the company delivers end-to-end solutions from concept to final product.
Context
50% of the workforce are creative professionals (designers, project managers)
50% are production staff (machine operators, quality control)
Staff turnover had increased and productivity had slowed
What the business did
Group | Financial rewards | Non-financial rewards |
---|---|---|
Designers | Introduced performance-related bonuses for hitting deadlines | Offered flexible working, creative autonomy and training budgets |
Production staff | Replaced flat hourly pay with piece-rate bonuses | Introduced job rotation and clearer progression paths |
Why?
Designers sought work-life balance and recognition
Production staff were motivated by faster financial rewards and variety
Outcomes
Staff turnover fell by 18% in 12 months
Productivity rose by 14% across the business
Staff surveys reported a 25% increase in job satisfaction
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