Exam code: 7182
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Content analysis is a technique for analysing data by placing it into or .
Content analysis is a technique for analysing qualitative data by placing it into categories or themes.
A content analysis quantifies qualitative data through the use of:
a) behavioural categories
b) closed questions
c) coding units
c.
A content analysis quantifies qualitative data through the use of coding units.
Which one of the following is not a way of testing the reliability of a content analysis?
a) Participant reliability
b) Test-retest reliability
c) Inter-rater reliability
a.
Participant reliability is not a way of testing the reliability of a content analysis.
Test-retest reliability is where the content analysis is run again on the same sample and the results compared.
Inter-rater reliability is where a second rater conducts the content analysis using the same coding units and the results compared.
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Content analysis is a technique for analysing data by placing it into or .
Content analysis is a technique for analysing qualitative data by placing it into categories or themes.
A content analysis quantifies qualitative data through the use of:
a) behavioural categories
b) closed questions
c) coding units
c.
A content analysis quantifies qualitative data through the use of coding units.
Which one of the following is not a way of testing the reliability of a content analysis?
a) Participant reliability
b) Test-retest reliability
c) Inter-rater reliability
a.
Participant reliability is not a way of testing the reliability of a content analysis.
Test-retest reliability is where the content analysis is run again on the same sample and the results compared.
Inter-rater reliability is where a second rater conducts the content analysis using the same coding units and the results compared.
Content analysis enables researchers to investigate topics that might otherwise be off-limits due to concerns.
Content analysis enables researchers to investigate topics that might otherwise be off-limits due to ethical concerns.
Converting qualitative data into quantitative data may decrease:
a) the reliability of the findings
b) the validity of the findings
c) the application of the findings
b.
Converting qualitative data into quantitative data may decrease the validity of the findings.
E.g., it means that the 'essence' of some of the original data is likely to be lost
What is a case study?
A case study is a detailed and in-depth investigation of a small group or an individual.
True or False?
Case studies may be conducted on anyone.
False.
Case studies allow researchers to examine individuals who have undergone a unique or rare experience or who are unusual in some way.
True or False?
Case studies are commonly referred to as a qualitative method, but they can also generate quantitative data.
True.
Case studies are commonly referred to as a qualitative method, but they can also generate quantitative data.
E.g., memory tests, IQ tests, closed questions on a questionnaire.
If a case study employs more than one method (e.g., interviews plus observations plus memory tests), it is referred to as:
a) inter-rater reliability
b) reflexivity
c) triangulation
d) circularity
c.
If a case study employs more than one method (e.g., interviews plus observations plus memory tests), it is referred to as triangulation.
Case studies are an example of which type of approach?
a) Idiographic
b) Nomothetic
c) Scientific
a.
Case studies are an example of an idiographic approach.
The focus on an individual's subjective experience means that they are high in ecological validity.
A major limitation of case studies is that they only the experience of an individual which means that they cannot be .
A major limitation of case studies is that they only represent the experience of an individual which means that they cannot be generalised.