Paper 2 Question 5: Persuasive Language Techniques (AQA GCSE English Language) : Revision Note
To get top marks for Question 5, examiners need to see “sustained crafting of linguistic devices”. Below, you will find an explanation of some of the key persuasive devices and language techniques you could employ in your non-fiction writing.
What are persuasive language techniques?
Persuasive language techniques, or rhetorical devices, are the linguistic devices that make your language more persuasive and convincing.
There are lots of techniques you can use, so it is important to use them in a sophisticated and integrated way in order to add impact to your argument. You are not trying to sell something; instead, you are trying to convince your readers to accept your views or ideas.
Examiner Tips and Tricks
In your answer you must use persuasive techniques “judiciously and convincingly” for the task.
This means that you should use them only when appropriate, and avoid overusing one particular technique throughout your answer.
Persuasive devices and examples
The acronym DAN FOREST PIE can be useful to help you to remember some of the key devices, but there are many other techniques you can employ for effect:
Device | Definition | Example |
|---|---|---|
Direct address | Addressing your audience directly to build rapport | When it comes to the issue of animal cruelty, you cannot stand back and not take a stand. This is your fight as well. |
Audience | Acknowledging the whole of your audience in your writing | Parents, you must surely agree that banning mobile phones in classrooms will improve concentration and enable your children to make better progress in their studies. |
Not only, but also | Used as part of your sentence to add to an argument | Not only does this issue affect local communities, but also has wider implications for the whole of the country. |
Facts | Something that can be proven to be true | London Zoo is the oldest zoo in the UK. |
Opinions | What you believe or think, often presented as fact | In my view, banning fox hunting with hounds is the best thing to have happened for a long time. |
A question which does not require an answer | Is it right that reality TV stars are paid vast amounts of money while not actually having any skills? | |
Emotive language | Language deliberately chosen to make the audience or reader feel a particular emotion or have an emotional response | The horribly cruel, brutal and violent manner in which hunting hounds murder a fox when caught, ripping them apart, is completely wrong. |
Statistics | Factual data used in a persuasive way | 80% of commuters agree that rail fares currently do not represent good value for money. |
Triplets | Three ideas or examples in a sentence used to emphasise a point | Nutritious, delicious and environmentally conscious, plant-based eating is the only way to reduce our impact on the environment. |
Personal and inclusive pronouns | “I”, “you”, “we”, “us” | We must act now on climate change, as it matters not only to us, but to our children and children’s children. |
Imperatives | Command verbs | Act now, as further delay could be catastrophic. |
Exaggeration | Also known as hyperbole — exaggerated language or examples used for effect | If we do nothing, we will regret our inaction for the rest of eternity. |
You could also consider using:
Flattery | Complimenting your readers or audience | As well-educated and intelligent people, I am sure you will agree that this situation must not continue. |
|---|---|---|
Two or more words that begin with the same consonant sounds — the words do not have to be consecutive | Is fast food making us fatter, or is this idea just a fad? | |
Opposing words or ideas presented together to show a contrast | Just a small act of defiance could have a huge effect. | |
Double adjectives | Starting your sentence with two adjectives | Smart and exciting, new wearable technology is the latest craze. |
Now we are going to look at how these devices can combine to contribute to a convincing argument:
Worked Example
Task:
“Some people believe it is preferable to holiday at home rather than travel abroad on holiday. Travelling abroad is expensive, damaging to the environment and takes away important income from local tourism businesses.”
Write a letter to a newspaper giving your views on this topic.
Answer
Dear Editor,
I am writing in response to the opinion recently expressed in your newspaper that holidaying at home is preferable to holidaying abroad. I am the first person to express a love for my country, as we have amazing countryside and some beautiful beaches. However, I simply cannot agree with the idea that holidays abroad should be avoided. Surely this takes away one’s right to choose how to spend their free time and money?
While I am very mindful of the environmental impact of air travel, this must be utterly negligible compared to the hundreds of coal-based power stations around the world, as well as oil fields, that pump millions of tonnes of toxic waste into our atmosphere every year. Let me make it clear to every one of your readers: I am passionate about the natural world and I am not one of those people who claim that global warming is a myth. I recycle. I never drop litter. I have solar panels on my roof at home. But these measures are still a drop in the ocean compared to the collective impact of humanity on the health of our planet. I hardly think that one family spending their hard-earned money on a flight to Spain and back once a year is the biggest contribution to climate change, do you? So you can keep your wet weekends in Weston-Super-Mare; I’d rather be sipping cocktails on a beach in Greece, as I am sure would 90% of your readers!
Using persuasive techniques in the exam
Planning your answer
When planning your answer to Question 5, it is vital to spend time thinking about your brief (your task), just as a journalist would do. The following can be useful to think about in your planning:
Consider what your readers’ opinions may be on the subject
Think about whether to write in a formal or informal style
Consider whose perspective you will write from and how you can build rapport with your reader or audience:
It may be more effective to write from an adult’s perspective if your intended audience are adults
Plan the tone of voice you wish to adopt
Once you have decided on all of the above, think about how you will use persuasive techniques to offer a convincing argument for your specific purpose and audience.
Examiner Tips and Tricks
Your choice of language will directly impact how persuasive you are. You want to be assured without being aggressive or emotional.
Using inclusive pronouns like “we” and “us” helps to build rapport and establish a confident tone. You can also use modal verbs like “could” and “should”, rather than more aggressive words like “must”.
Top tips for a Grade 9
Convince your reader or listener by constructing a balanced argument using both facts and opinions:
Alternating facts and opinions throughout your writing will be more effective than producing a purely emotional response
Avoid placing all your facts in one paragraph
Plan how you can convey facts across your writing using:
Polls and studies
Expert quotes or witness statements
Statistics
Acknowledge a counter-argument:
This means you predict your reader’s possible reasons for disagreeing and offer an argument against them
Focus on the effects of your language choices:
Persuasive techniques should only be used to support your points
Using too much hyperbole and emotive language will weaken your argument
Rhetorical questions which are not answered with facts or an anecdote will lose their impact
Statistics can be made up for the purposes of the exam, but keep them credible and believable
Use anecdotes and personal examples or stories to bring your ideas alive:
The examples do not have to be based on your real experiences
Being humble and showing your reader you are not perfect is a great way to build rapport
Using emotive language is effective as long as it is not overused:
Emotive language can highlight your attitude and present your ideas passionately, but it should not take the place of facts
Learn more and test yourself
For more great tips and tricks, check out our dedicated revision notes on how to answer the non-fiction writing question and our fully annotated non-fiction writing model answers:
You can also test yourself on Paper 2 Question 5 by building your writing skills with our Paper 2 Question 5 multiple-choice persuasive techniques questions and by writing your own non-fiction and getting it marked by Smart Mark, our AI model created by English Language experts.
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