GlossariesGCSE GlossariesGCSE Business GlossaryUnique Selling Point (USP)

Unique Selling Point (USP) - GCSE Business Definition

Reviewed by: Steve Vorster

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A Unique Selling Point (USP) is a distinctive feature or benefit that makes a product stand out from its competitors. It is a crucial concept in marketing, as it helps businesses attract customers by highlighting what they offer that rivals do not. A USP can be based on product quality, price, functionality, or any unique attribute that adds value to consumers.

By clearly identifying and promoting their USP, businesses can differentiate themselves, create a strong brand identity, and build customer loyalty in a competitive marketplace.

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Steve Vorster

Reviewer: Steve Vorster

Expertise: Economics & Business Subject Lead

Steve has taught A Level, GCSE, IGCSE Business and Economics - as well as IBDP Economics and Business Management. He is an IBDP Examiner and IGCSE textbook author. His students regularly achieve 90-100% in their final exams. Steve has been the Assistant Head of Sixth Form for a school in Devon, and Head of Economics at the world's largest International school in Singapore. He loves to create resources which speed up student learning and are easily accessible by all.

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