Economic: Government Policies (Cambridge (CIE) A Level Business): Revision Note
Exam code: 9609
Monetary policy
Monetary policy is the process by which a country's central bank (such as the Bank of England or the Federal Reserve in the US) manages the money supply and interest rates to influence the business activity in the economy
Monetary policy helps the government achieve its macroeconomic objectives
It aims to achieve
A low and stable rate of inflation
Low unemployment
Reduce business cycle fluctuations
Promote a stable economic environment for long-term growth
To control the level of exports and imports
Expansionary monetary policy
Monetary policy can be expansionary to generate economic growth
Expansionary policies include
Reducing interest rates: encourages borrowing and this helps to drive demand for goods and services
Increasing quantitative easing: increases the money supply in the economy which means families have more money to buy goods and services
Depreciating the exchange rate: encourages foreigners to buy goods and services from our country which can increase the supply of money
Example: expansionary monetary policy in the USA
The USA Federal Reserve Bank commits to an extra $60bn a month of quantitative easing | |
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Effect on the economy |
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Impact on macroeconomic aims |
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Contractionary monetary policy
Monetary policy can also be contractionary to slow down economic growth or reduce inflation
Contractionary policies include
Increasing interest rates: discourages borrowing and this helps to lower demand for goods and services
Decreasing or pausing quantitative easing: stops an increase to the money supply in the economy which means the amount of money in the economy is not increasing
Appreciating the exchange rate: discourages foreigners from buying goods and services from our country which can decrease the supply of money. Imports are also more expensive which means households have less money available for other purchases
Example: contractionary monetary policy in the UK
The Bank of England increases interest rates | |
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Effect on the economy |
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Impact on macroeconomic aims |
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The impact of monetary policy changes on business decisions
When a Central Bank changes the base rate of interest, it changes the price of borrowing for everyone, from families with mortgages to firms financing new equipment
Businesses take a range of decisions to keep borrowing affordable, steady sales, and stay ahead of rivals whenever rates change
Business decisions and interest rate changes
The Central Bank raises interest rates | The Central Bank cuts interest rates |
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Fiscal policy
Fiscal Policy involves the use of government spending and taxation (revenue) to influence aggregate demand in the economy
Expansionary fiscal policy
Expansionary fiscal policy is intended to generate further economic growth
Policies include
Reducing taxes
Increasing government spending
Examples of expansionary fiscal policy
Policy | Impact on growth | Inflation | Unemployment |
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Cut corporation tax |
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Raise unemployment benefits |
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Contractionary fiscal policy
Contractionary fiscal policy is intended to slow down economic growth or reduce inflation
Policies include
Increasing taxes
Reducing government spending
Examples of contractionary fiscal policy
Policy | Impact on growth | Inflation | Unemployment |
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Raise income tax |
| ↓ | ↑ |
Freeze public sector pay |
| ↓ | ↑ |
Cut government spending |
| ↓ | ↑ |
The impact of fiscal policy change on business decisions
When the government changes tax rates or public-spending programmes, the potential for profit and demand shift
Business decisions when tax and government spending change
Government raises corporation taxes | Government cuts VAT for a short time | Government offers grants or subsidies |
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Supply-side policy
Supply-side policies try to help the economy produce more in the long run
They are focused on generating long term growth, lowering average price levels, and creating new jobs
The goals of supply side policy

Interventionist supply-side policies
Interventionist supply-side policies require government intervention in order to increase the full employment level of output
These are mainly used to correct market failure
Explanation of interventionist supply-side policies
Supply-side policy | Explanation | Effects |
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Education and training |
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Improving quality, quantity and access to health care |
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Research and development |
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Provision of infrastructure |
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Industrial policies |
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Market-based supply-side policies
Market-based supply-side policies aim to remove obstructions in the free market that are holding back improvements to the long-run potential of an economy
Explanation of market based supply-side policies
Market based policy | Explanation | Effects |
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Increase incentives |
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Improve competition and efficiency |
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Reduce labour costs and create labour market flexibility |
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The impact of supply-side policy change on business decisions
Long-term schemes such as training vouchers, R&D tax breaks or deregulation aim to make the whole economy more efficient
Firms react by cutting costs and scaling up output faster than they otherwise could
Business decisions when supply-side policy changes
Examples of supply side policy changes | How businesses respond |
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Provision of training subsidies |
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Innovation grants for new technology |
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Deregulation |
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Exchange rate policy
Exchange rate policy is the way a country’s government or central bank tries to manage the price of its currency in terms of other currencies
Reasons to manage exchange rates
Protect jobs and growth
A cheaper currency can make exports easier to sell abroad, supporting factories and service firms at home
Control inflation
A stronger currency makes imported goods cheaper, which can help keep prices from rising too quickly
Financial stability
Exchange-rate volatility can rattle businesses and investors, so managing the rate can steady the economy
Currency appreciation and depreciation
Currency Appreciation
The value of a country's currency increases compared to other currencies
E.g. £1 = $1.20 → £1 = $1.30 (the pound has appreciated)
Exports become more expensive for foreign buyers. This may reduce demand for UK exports
Imports become cheaper for UK consumers. This can lower business costs and retail prices
May worsen the trade balance if exports fall and imports rise
Can help reduce cost-push inflation (cheaper imported raw materials)
Currency Depreciation
The value of a country's currency falls compared to other currencies
E.g. £1 = $1.30 → £1 = $1.10 (the pound has depreciated)
Exports become cheaper for foreign buyers. This can boost overseas sales
Imports become more expensive for UK businesses and consumers
Can improve the trade balance if export growth outweighs higher import costs
May increase inflation due to costlier imported goods and materials
The impact of exchange rate policy change on business decisions
A change in a currency’s value instantly changes the price of exports and the cost of imported inputs
Exporters and importers adopt a range of tactics to safeguard their profit margins and market share
Business decisions when exchange rate policy changes
Weaker currency | Stronger currency |
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Case Study
SeaSalt Apparel Ltd – Responding to a Weaker Pound
SeaSalt Apparel Ltd is a UK-based fashion brand specialising in coastal-inspired clothing. It operates from Cornwall and sells through high-street stores and a growing online presence, with 20% of its annual revenue coming from international customers in Europe and North America.
In early 2025, the pound (£) weakened by 15% against both the euro and US dollar following weak UK growth data and political uncertainty. This sudden currency movement had mixed effects on SeaSalt’s business.
Impact on the business
Import costs rose sharply. Around 40% of SeaSalt’s materials — including fabric from Italy and buttons from India — became more expensive in pound terms. This put pressure on the company’s profit margins and forced it to raise prices on some items sold in the UK
Export sales became more profitable. At the same time, the weaker pound made SeaSalt’s prices more competitive overseas. The company saw a 30% increase in EU online orders, especially from France and Germany, as its products became cheaper in euro terms
Expansion plans faced uncertainty. SeaSalt had recently signed leases for two new stores in Paris and Amsterdam. The weaker pound raised questions about the cost of fitting out these stores and the price competitiveness of imported stock sold in Europe
How SeaSalt responded
To reduce the risks and make the most of the opportunities, SeaSalt took several actions:
Launched a “Made in Britain” collection using locally sourced materials to lower exposure to currency-linked import costs and attract patriotic domestic buyers
Agreed forward contracts with key overseas suppliers to lock in exchange rates for the next 12 months, protecting against further cost increases
Opened a fulfilment hub in Rotterdam to handle EU orders more efficiently and reduce customs delays and shipping costs
Adjusted its marketing to highlight the value of its products for international customers, especially those shopping in euros and dollars
Outcome
Within one year, total revenue rose by 11%, and international sales grew to 27% of total turnover. Profit margins were maintained through careful cost control, and the new EU stores performed in line with expectations. SeaSalt’s flexible response to the weaker pound helped it turn a potential threat into an opportunity for growth
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