Corporate House Style (Cambridge (CIE) IGCSE ICT): Revision Note
House Style
What is a house style?
A house style is when a business consistently applies visual design elements across different media to make them recognisable
A house style is a set of guidelines that ensures a consistent brand identity
Design elements include:
Logo
Colours
Writing style (fonts)
Layout
House style can be used on:
Letterheads
Websites
Posters
Presentations
Advertising
Purpose of a house style
The primary purpose is to create a consistent and recognisable image for the company
It makes the company's documents and products instantly identifiable to clients or customers
This consistency also streamlines the creation of new documents within the company by:
Reducing time and cost spent setting up and formatting documents
Reducing the risk of errors
Worked Example
The Medical Authority creates many different types of documents including letters and memos. Each of them is produced using its corporate house style.
Explain why corporate house styles are required.
[3]
Answer
Three of:
Ensures consistency across all documents [1]
Lets people know that the stationery/documents belong to the same medical authority [1]
To reduce the time spent in setting up and formatting documents [1]
To reduce the cost of setting up and formatting documents [1]
To reduce the risk of errors e.g. mis-spellings, logos omitted etc. [1]
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