Syllabus Edition

First teaching 2025

First exams 2027

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The Data-driven Approach (AQA A Level Psychology): Revision Note

Exam code: 7182

Claire Neeson

Last updated

The British approach & investigative psychology

The data-driven approach

  • The data driven approach to offender profiling contrasts with the typology approach as developed by the FBI in the USA as it is ‘data-driven’ 

  • ‘Data-driven’ means that the data driven approach does not begin with the assumption that each crime will fit into a typology; instead, it uses the crime scene as the basis for the creation of a profile

  • The data driven approach is inductive as it uses information already present and draws ideas, theories and conclusions from it i.e. it aims to develop a theory from the data presented

  • The approach starts the process of profiling using small, possibly seemingly irrelevant details from the crime scene and uses them to create the ‘bigger picture’, making no assumptions as to the offender 

  • The data driven approach relies on computational/statistical analysis and database records in the collection of crime scene minutiae

  • The data driven approach is popularly known as the British approach to profiling, as it was devised by a British researcher, Professor David Canter

    • Canter’s methods involve the cross-referencing of crime-scene details to determine the composition of the offender profile via the use of statistical methods,  known as investigative psychology (IP)

  • The statistical system used in the data driven approach is known as ‘smallest space analysis’, using evidence from the crime scene, which renders a correlation of the behaviours that occurred most frequently across offences

Examiner Tips and Tricks

The AQA spec does not cite smallest space analysis as one of the key factors you need to know for the data-driven approach, but it will add some value to higher-mark questions (e.g., 16 marks) if you can mention it alongside investigative psychology and geographical profiling. You can go online to find diagrams of smallest-space analysis examples, but do be warned that these include references to violent, often distressing acts, so caution is advised.

Investigative psychology

  • IP may be broken down into the following components:

    • Interpersonal coherence - this has some relevance to the typology approach concept of modus operandi i.e. how the offender behaved at the crime scene, their treatment of the victim before, during and after the offence (this is based on the idea that ‘how someone does anything is how they do everything’ - crime scene behaviours will reflect everyday behaviours)

    • The significance of time and place - where was the crime committed - town, city, village, indoors/outdoors? When was it committed - at night, in the early morning, in summer/winter?

    • Forensic awareness - has the offender been careful to leave no trace evidence (e.g. DNA, fingerprints etc), have they avoided CCTV etc?

Geographical profiling

  • Geographical profiling (GP), also known as ‘crime mapping’ is a key aspect of the data driven approach, first developed by Rosso (1997)

  • GP is used to analyse the geographical locations of offences which appear to be linked i.e. committed by the same offender

  • GP can be used alongside IP to develop a profile as together these two systems form a complete picture of the likely offender (or offenders - some serial crimes have been carried out by more than one person as was the case with John Duffy, see below)

  • GP operates along the assumption that serial offenders fall into two categories: marauders or commuters

  • Marauders commit crimes within their neighbourhood, not far from where they live/work possibly as this is where they feel safe plus they are more likely to know the escape routes to exit the scene as quickly as possible

  • Commuters commit crimes away from their neighbourhood which may be as a result of travelling a lot for work or as a way of avoiding detection

  • GP uses the ‘circle theory’ which is applied by drawing a circle around the seemingly linked offences: the offender is thought to live somewhere inside the circle

John Duffy

  • One of the first cases of the successful use of GP was in the identification of the ‘Railway Rapist’ John Duffy 

  • Duffy had committed several rapes and murders around railway stations in North London in the 1980s

  • David Canter was asked to analyse the crimes and to come up with a profile of the likely offender

    • Canter studied the location of the crimes using circle theory: this helped him to identify where the attacker lived, and the resulting pattern suggested that the offender was a marauder 

  • Years later (2001) it emerged that Duffy had a partner in these crimes - David Mulcahy - which is something that the police had suspected but which they had no proof of until Duffy confessed this detail in prison

Canter’s profile alongside facts about Duffy

Canter's profile

Facts about John Duffy

Likely to live in Kilburn or Cricklewood

Likely to be married

Probably has no children

Likely to have marriage problems

Will be a loner with few friends

Will be physically small

Will have feelings of unattractiveness

Will be interested in martial arts/bodybuilding

Will need to dominate women

Likely to have a fascination with weapons

Will have fantasies about sex and violence

Will have  a semi-skilled job

Will be aged between 20 and 30 years old

Lived in Kilburn

Was married

Was infertile

Had separated from his wife

Only had 2 male friends

Was 5”4

Had acne

Was a member of a martial arts club

Was violent and often attacked his wife

Was a collector of martial arts weapons

Was a collector of hard core porn videos

Was trained as a British Rail carpenter

Was aged 28

Research which investigates the data driven approach to offender profiling

  • Canter (1996) - spatial activity based on 45 males convicted of sexual assaults showed that 87% of the sample were marauders, using their home base to carry out the attacks, plus they travelled the same distance from their home  to carry out each offence 

  • Beauregard (2009) - recommends that IP be used to identify sex offenders as it has good application to these type of offences

Evaluation of the data driven approach to offender profiling

Strengths

  • Much research, particularly by Canter, supports the effectiveness of the data driven approach in identifying and (more importantly) apprehending dangerous offenders

  • The data driven approach takes a more objective approach than the typology approach (which uses as its basis the results of interviews conducted over 50 years ago) with its use of statistical methods which means that it is more reliable than other approaches to profiling 

Weaknesses

  • Kocsis et al. (2002) tested the profiling skills of various police professionals compared to a sample of Chemistry students: the Chemistry students produced the most accurate profiles (interestingly, the more experienced the police professionals were, the more inaccurate their profiles were), hence profiling may involve little more than guesswork

  • When profiling goes wrong, it can be catastrophic: British psychologist Paul Britton’s profile of the killer of Rachel Nickell completely derailed the police investigation and resulted in the murderer going on to claim more victims

Worked Example

Here is an example of a 16-mark question that you might be asked on this topic.

AO1: You need to demonstrate knowledge and understanding of key concepts, ideas, theories and research.

AO3: You need to analyse and evaluate key concepts, ideas, theories and research.

Q. Describe and evaluate the two approaches to offender profiling. Refer to relevant research in your answer.                                                                                  

 [16 marks]

Model answer:

AO1: 

  • The FBI’s typology approach focuses on offender typology, based on data collected from 36 interviews with serial killers, providing a template from which to match crime-scene details to produce a profile of the type of offender per crime scene

  • Offenders are therefore classified according to the criteria ‘organised’ or ‘disorganised.’ An organised offender is likely to bring weapons and exercise great control at the scene

  • In contrast, the British data-driven approach focuses on systematic statistical analysis of the crime scene and then works its way up to a profile based on that evidence

  • The British approach does not work with fixed typologies instead, the profile is data-driven and is more grounded in psychological theory

AO3: 

  • The typology approach is based on outdated accounts from interviewees, which may be unreliable, as the 36 killers may have had mental disorders or could easily have lied about their crimes

  • Classifying offenders according to type is only based on the interview information, and it may well be overly reductionist and deterministic

  • The typology approach reduces crimes to only two broad categories, where there may be overlapping features and the labelling of ‘organised/disorganised’ does not allow for offenders to change the M.O. from crime to crime

  • The data-driven approach is more scientific than the typology approach and is therefore less likely to be biased (Canter, 1996)

  • The data-driven approach has a wider application than the typology approach, as it is based on practical, achievable methods rather than on a subjective appraisal (e.g., the crime scene must fit into one of two typologies)

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Claire Neeson

Author: Claire Neeson

Expertise: Psychology Content Creator

Claire has been teaching for 34 years, in the UK and overseas. She has taught GCSE, A-level and IB Psychology which has been a lot of fun and extremely exhausting! Claire is now a freelance Psychology teacher and content creator, producing textbooks, revision notes and (hopefully) exciting and interactive teaching materials for use in the classroom and for exam prep. Her passion (apart from Psychology of course) is roller skating and when she is not working (or watching 'Coronation Street') she can be found busting some impressive moves on her local roller rink.