Calculating Expected Costs & Benefits (AQA Level 3 Mathematical Studies (Core Maths)): Revision Note

Exam code: 1350

Jamie Wood

Written by: Jamie Wood

Reviewed by: Dan Finlay

Updated on

Calculating Expected Costs & Benefits

What is cost-benefit analysis?

  • When businesses or individuals make decisions, it is unlikely to be a simple case of "which option will generate the most extra income?"

  • It is likely that each option, which has a benefit, will also have an associated cost

  • Cost-benefit analysis is the process of evaluating both the additional benefits, and additional costs, and making an overall decision

  • For example, if a restaurant is looking to open another establishment in a different location

    • There will be different additional benefits for each location

      • This could depend on the population, the number of tourists, and the average prices in each location

    • There will also be different additional costs for each location

      • This could include rent costs, the number of new employees, and cost of ingredients and products

  • There may be costs which are unavoidable

    • E.g. compulsory insurance for a business, or licensing costs

  • Sometimes decisions are made on the principle of minimising the maximum possible loss, rather than maximising possible benefits, or minimising total costs

    • For example, if a bicycle manufacturer is selecting which type of brakes to use

      • There may be a "cheap" option, which is not be the best quality and has a higher failure rate

      • If an accident and injury happened due to this component, the company could face extremely costly legal action

      • So the bicycle manufacturer may choose a more expensive component, to minimise the maximum potential loss

How do I use expected values in a cost-benefit analysis?

  • Probabilities and expected values should be used where possible in a cost-benefit analysis

  • In general, to find the overall benefit or cost:

    • Find the individual benefits and costs:

      • table row cell Expected space additional end cell row cell income space or space cost end cell end table space space equals space space table row cell Average space value space of end cell row cell the space income space or space cost end cell end table space space cross times space space table row cell Probability space of space this end cell row occurring end table

    • Then find the sum of all the additional incomes

    • And subtract the sum of all the additional costs

  • These will often be estimates of costs and incomes and probabilities, and the effects of estimation should be considered

    • Underestimating costs, and overestimating benefits is risky, as there is a greater chance of losing money

    • Overestimating costs, and underestimating benefits is less risky, as there is a smaller chance of losing money

Worked Example

A local leisure centre is considering broadening its offering by launching a new online fitness programme.

The manager has completed some research and estimated the following costs.

Development costs

(Filming, editing, online platform fees)

£100 000

one-off

Marketing and promotion

£50 000

per year

Ongoing costs per year

£40

per subscriber per year

The leisure centre is planning to charge £20 per month for the service.

The manager and the marketing team have conducted surveys and market research to estimate how successful the online fitness programme could be. Their findings are summarised below.

Scenario

Probability

Estimated Subscribers

High success

20%

1000

Moderate success

50%

500

Low success

30%

200

(a) By calculating the expected costs and expected income over 1 year using the information above, advise the manager whether they should implement the new online fitness programme or not.

Calculate the expected number of subscribers using the probabilities and estimated numbers of subscribers in the second table

(0.2 × 1000) + (0.5 × 500) + (0.3 × 200) = 510 expected subscribers

Calculate the expected income per year generated by these subscribers
The price is £20 per month per subscriber

510 × 20 × 12 = £122 400 expected income

Calculate the expected costs using the first table
Use the expected number of subscribers to calculate the ongoing costs per year

100 000 + 50 000 + (40 × 510) = £170 400 expected costs

Calculate the expected profit/loss for 1 year

£122 400 - £170 400 = -£48 000
(Loss of £48 000)

Write a short conclusion

Considering the expected costs and income over 1 year, there is expected to be a £48 000 loss.

I would advise the manager not to proceed with the new online fitness programme.

(b) Without further calculation, explain if your recommendation is likely to change when several years are considered rather than one.

Consider what will happen to the costs and incomes in future years

The largest cost is 'Development costs' which is listed as a one-off cost. So in future years the impact of this will be lessened.

I would also expect the number of subscribers to grow beyond the first year, so it is likely that this recommendation could change, and the programme would be profitable when considering several years.

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Jamie Wood

Author: Jamie Wood

Expertise: Maths Content Creator

Jamie graduated in 2014 from the University of Bristol with a degree in Electronic and Communications Engineering. He has worked as a teacher for 8 years, in secondary schools and in further education; teaching GCSE and A Level. He is passionate about helping students fulfil their potential through easy-to-use resources and high-quality questions and solutions.

Dan Finlay

Reviewer: Dan Finlay

Expertise: Maths Subject Lead

Dan graduated from the University of Oxford with a First class degree in mathematics. As well as teaching maths for over 8 years, Dan has marked a range of exams for Edexcel, tutored students and taught A Level Accounting. Dan has a keen interest in statistics and probability and their real-life applications.

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