Calculating Expected Costs & Benefits (AQA Level 3 Mathematical Studies (Core Maths)): Revision Note
Exam code: 1350
Calculating Expected Costs & Benefits
What is cost-benefit analysis?
When businesses or individuals make decisions, it is unlikely to be a simple case of "which option will generate the most extra income?"
It is likely that each option, which has a benefit, will also have an associated cost
Cost-benefit analysis is the process of evaluating both the additional benefits, and additional costs, and making an overall decision
For example, if a restaurant is looking to open another establishment in a different location
There will be different additional benefits for each location
This could depend on the population, the number of tourists, and the average prices in each location
There will also be different additional costs for each location
This could include rent costs, the number of new employees, and cost of ingredients and products
There may be costs which are unavoidable
E.g. compulsory insurance for a business, or licensing costs
Sometimes decisions are made on the principle of minimising the maximum possible loss, rather than maximising possible benefits, or minimising total costs
For example, if a bicycle manufacturer is selecting which type of brakes to use
There may be a "cheap" option, which is not be the best quality and has a higher failure rate
If an accident and injury happened due to this component, the company could face extremely costly legal action
So the bicycle manufacturer may choose a more expensive component, to minimise the maximum potential loss
How do I use expected values in a cost-benefit analysis?
Probabilities and expected values should be used where possible in a cost-benefit analysis
In general, to find the overall benefit or cost:
Find the individual benefits and costs:
Then find the sum of all the additional incomes
And subtract the sum of all the additional costs
These will often be estimates of costs and incomes and probabilities, and the effects of estimation should be considered
Underestimating costs, and overestimating benefits is risky, as there is a greater chance of losing money
Overestimating costs, and underestimating benefits is less risky, as there is a smaller chance of losing money
Worked Example
A local leisure centre is considering broadening its offering by launching a new online fitness programme.
The manager has completed some research and estimated the following costs.
Development costs (Filming, editing, online platform fees) | £100 000 one-off |
Marketing and promotion | £50 000 per year |
Ongoing costs per year | £40 per subscriber per year |
The leisure centre is planning to charge £20 per month for the service.
The manager and the marketing team have conducted surveys and market research to estimate how successful the online fitness programme could be. Their findings are summarised below.
Scenario | Probability | Estimated Subscribers |
---|---|---|
High success | 20% | 1000 |
Moderate success | 50% | 500 |
Low success | 30% | 200 |
(a) By calculating the expected costs and expected income over 1 year using the information above, advise the manager whether they should implement the new online fitness programme or not.
Calculate the expected number of subscribers using the probabilities and estimated numbers of subscribers in the second table
(0.2 × 1000) + (0.5 × 500) + (0.3 × 200) = 510 expected subscribers
Calculate the expected income per year generated by these subscribers
The price is £20 per month per subscriber
510 × 20 × 12 = £122 400 expected income
Calculate the expected costs using the first table
Use the expected number of subscribers to calculate the ongoing costs per year
100 000 + 50 000 + (40 × 510) = £170 400 expected costs
Calculate the expected profit/loss for 1 year
£122 400 - £170 400 = -£48 000
(Loss of £48 000)
Write a short conclusion
Considering the expected costs and income over 1 year, there is expected to be a £48 000 loss.
I would advise the manager not to proceed with the new online fitness programme.
(b) Without further calculation, explain if your recommendation is likely to change when several years are considered rather than one.
Consider what will happen to the costs and incomes in future years
The largest cost is 'Development costs' which is listed as a one-off cost. So in future years the impact of this will be lessened.
I would also expect the number of subscribers to grow beyond the first year, so it is likely that this recommendation could change, and the programme would be profitable when considering several years.
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