Types of Culture (DP IB Business Management)
Revision Note
An Introduction to Corporate Culture
Culture refers to the personality of an organisation
This includes shared values, beliefs, attitudes and practices that shape the way people work together within an organisation
A strong organisational culture exists where these factors are easily recognised and embedded into the way that a business operates
Businesses with strong cultures are likely to possess a range of visual and operational features
Visual and Operational Features in a Business with a Strong Culture
Visual Features | Operational Features |
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In businesses with a strong culture, it is likely that employees
Are united and support the mission of the business
Have a 'can do' attitude and are enthused by their work
Have a strong belief that the business is a force for good
In a business with a weak culture, these signs may be difficult to identify
A 'them and us' attitude may exist between workers and management
Employees may doubt the sincerity of the corporate mission
High levels of staff turnover and low commitment amongst staff may exist
Examiner Tips and Tricks
It is possible for a business to have an official culture, indicated by visual signs such as mission statements, as well as one or more subcultures that form the day to day working experiences of employees
Subcultures can be equally positive and their importance should not be ignored
Charles Handy's Gods of Management
Handy argued that different cultures are needed for different businesses and different situations
He identified four types of organisational culture in his book The Gods of Management
Charles Handy's 'Gods of Management' Classification of Organisational Cultures
Zeus Power Culture | Apollo Role Culture |
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Athena Task Culture | Dionysus Person Culture |
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Examiner Tips and Tricks
Case studies contain lots of clues about a firm's culture
Look for signs of a strong or weak culture. For example
Does the business have a clear figurehead?
Is there a particular way that the business carries out its activities?
Are there obvious guiding principles?
Are there visible signs of a culture—e.g., branding, uniforms?
The more clues you can identify, the more likely the business has a strong culture - but
Do negative subcultures exist?
Is communication effective?
Is everyone 'on board'?
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