Managing Issues Caused by Growth (AQA A Level Business): Revision Note
Exam code: 7132
Economies of scale
As a business grows, it can increase its scale of output generating efficiencies that lower its average costs (cost per unit) of production
These efficiencies are called economies of scale
Economies of scale help large firms to lower their costs of production beyond what small firms can achieve
Economies of scale
With relatively low levels of output, the businesses' average costs are high
As the business increases its output, it begins to benefit from economies of scale, which lower the average cost per unit
At some level of output, a business will not be able to reduce costs any further
This point is called productive efficiency
Beyond this level of output, the average cost will begin to rise as a result of diseconomies of scale
Types of economies of scale
Internal economies of scale occur as a result of the growth in the scale of production within the business
The firm can benefit from lower average costs (AC) generated by factors from inside the business
Types of internal economies of scale
Type | Explanation |
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Managerial economies |
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Marketing economies |
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Purchasing economies |
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Technical economies |
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Risk bearing economies |
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Diseconomies of scale
Diseconomies of scale occur when a company grows too large, making it difficult to manage and control its operations
It may face challenges in coordinating its various departments, managing its workforce, or maintaining quality control
The cost per unit increases as a result of these inefficiencies
Common diseconomies of scale
Diseconomies | Explanation |
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Management diseconomies |
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Communication diseconomies |
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Geographical diseconomies |
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Cultural diseconomies |
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Managing diseconomies of scale
A business can manage or reduce diseconomies of scale in a range of ways
Decentralise decision-making
By organising operations into divisions or profit centres, each with its own managers and targets, the business can speed up decisions
Invest in communication systems
Planning software can give managers instant access to data from across the firm
Clear, shared information reduces coordination errors and prevents the slow communication that often increase overhead costs.
Strengthen employee motivation and culture
Introducing schemes such as performance-related pay, team-based goals, flexible working and regular feedback sessions keeps staff engaged in a large organisation
Higher motivation lowers absenteeism and labour turnover, helping the business maintain productivity even as the workforce grows
Economies of scope
Economies of scope occur when it is cheaper, on average, for one firm to produce a range of different goods or services together than to make each of them in separate, stand-alone businesses
Savings come from sharing resources such as buildings, distribution networks, research teams or marketing across several products
Examples of economies of scope
Company | Explanation |
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Disney |
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Amazon |
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Synergy
Synergy is the extra value created when two businesses combine their resources so that the joint result is greater than the sum of what each could achieve alone
The gain might come from lower costs (cost synergies) or from higher sales (revenue or product synergies)
Examples of synergies
Example | Synergies | Explanation |
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Microsoft and LinkedIn |
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Disney and 21st Century Fox |
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However, synergies may be difficult to establish and maintain for several reasons
Cultural clashes
Synergy relies on people sharing ideas, data and resources
If the two workforces have very different ways of working, they may resist sharing or simply misunderstand each other
Projects may stall and expected savings may never materialise
Integration costs
Bringing systems, brands or supply chains together often costs more than projected
New IT links, training, redundancy payments and legal fees can spiral, reducing cost savings or extra sales that were expected
Overtrading
Overtrading happens when a business tries to grow faster than its working capital resources can support
It may accept more orders than it can manage, open sites by borrowing heavily or take over other businesses without careful evaluation
Cash is tied up in stock or unpaid invoices, but wages, suppliers and interest must still be paid on time
The result is a cash flow squeeze that can force the firm to borrow at high cost, sell assets in a hurry or, in extreme cases, fail
Recent examples of overtrading
Carillion Plc | Covivilaity Plc |
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Ways to avoid overtrading
Cash-flow planning
If the cash flow forecast shows a future shortage, the business should slow its growth by delaying opening a site, ordering less stock, or postponing recruitment
Arrange short-term finance as a safety net
A business could look to secure an overdraft or short-term loan before taking on large new orders
With credit already approved, the business can cover wages and materials even when customers pay later than expected
Tighten cash control
Bring cash in faster by issuing invoices promptly, chasing late payments and asking for deposits on large jobs
Delay cash outflows by negotiating longer payment terms with suppliers and leasing expensive equipment instead of buying it outright
Hold less stock by placing smaller, more frequent orders so less money is tied up in inventory
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