Ethical Objectives - GCSE Business Definition

Ethical objectives refer to the goals set by a firm to conduct its operations in a morally responsible manner. These objectives consider the impact of the business’s decisions and actions on society, the environment, and its stakeholders, including employees, customers, and the community. For GCSE Business students, it's important to understand that initiatives like reducing carbon emissions, ensuring fair trade practices, prioritising employee welfare, and engaging in charitable activities are ethical goals. By setting ethical objectives, businesses aim to build a positive reputation, enhance customer loyalty, and contribute positively to society while still achieving their financial goals.