Opportunity Sampling - GCSE Sociology Definition

Opportunity sampling is a way to select a group of people to study by choosing those who are easiest to reach. Imagine you want to know what teenagers think about a new school rule. Instead of asking everyone, you might just talk to students who happen to be in the school library during lunch, because they are handy and available. This method is quick and simple, but it might not give results that reflect what everyone in the school thinks, because you're only talking to a small, specific group. In GCSE Sociology, it's important to understand that while opportunity sampling saves time, it can lead to biased results.