Secularisation in the US (AQA A Level Sociology): Revision Note
Exam code: 7192
Evidence for secularisation in the US
Wilson (1962) found that 45% of Americans attended church on Sundays
He argued that religion in the US was becoming superficial – churchgoing was more about the 'American way of life' than genuine faith
Since the 1940s, around 40% of Americans have consistently claimed in surveys that they regularly attend church
However, Hadaway et al. (1993) studied church services in Ohio and found that actual attendance was much lower than people reported
This gap between self-reported attendance and real attendance exists because going to church is still seen as socially desirable
Many people who no longer attend still claim they do in surveys, which supports Wilson’s view that American religion is superficial and secular in nature
Explanations for secularisation in the US
Secularisation from within
Bruce (2002) built on Wilson’s view, arguing that America is secular not because people reject religion, but because religion has become psychologised – focused on personal improvement rather than salvation and glorifying God
This change allows religion to remain popular by becoming less religious and more compatible with secular society
Bruce (2011) observed that many evangelical churches emphasise practical success and prosperity over spiritual depth
In line with Herberg’s (1960) idea of internal secularisation, Bruce argued that Christian churches have had to compromise their beliefs to remain competitive and survive
Bruce also suggested that religion in America has become a commodity, where churches market themselves to attract “consumers” and keep attendance high
Civil religion
Bellah (1991) argued that Americans are united by a shared 'civil religion', where loyalty to God and America are treated as the same thing
Civil religion transcends divisions between faiths and gives Americans a sense of common purpose and identity
Civil religion involves loyalty to the nation, expressed through rituals such as saying the pledge of allegiance or celebrating Thanksgiving
This reflects Day's (opens in a new tab) findings in the UK, where people claim a religious identity (e.g., Christianity) mainly to appear part of the national culture
Religious diversity
Berger (1967) claimed that growing religious pluralism in the US undermines the credibility of religion
Churchgoers are becoming less dogmatic, with Bruce pointing to a trend of practical relativism – the acceptance that other people’s beliefs are equally valid
However, this diversity erodes the monopoly of truth once held by a single church, creating doubt in all religions and leading to the decline of absolutist belief
Religious market theory (RMT)
Stark & Bainbridge (1985) argue that secularisation theory is Eurocentric because it focuses on religion’s decline in Europe and ignores its vitality in America and elsewhere
They criticise secularisation theorists for assuming there was a past 'golden age' of religion and predicting an inevitable future where everyone becomes an atheist
Instead, they propose Religious Market Theory (RMT), which is based on two assumptions:
People are naturally religious – the overall demand for religion remains constant
All humans seek rewards and want to avoid costs – when people make choices, they weigh up the costs and benefits of the different options available
Compensators
Religion attracts people by offering supernatural compensators when real rewards are scarce or unattainable
E.g., immortality is impossible, but religion compensates by promising life after death
The cycle of renewal
Stark & Bainbridge believe that, as an alternative to secularisation theory, religion moves through a cycle of decline, revival and renewal
When established churches decline, they leave a gap in the market for sects, cults and New Age movements to grow
This explains why religious revivals keep emerging instead of permanent decline
Competition
Religion in the US thrives because of competition between denominations
Religious choice forces churches to adapt and meet people’s needs
The US Constitution guarantees religious freedom, creating a strong religious marketplace where people 'shop' for religion
In contrast, Europe has state churches (e.g., the Church of England) that hold monopolies, leading to lower participation
Evaluation of religious market theory
Strengths
Evidence to support RMT
Hadden and Shupe (1998) argue that the rise of televangelism shows religion in the US is supply-led
Christian denominations compete by spending large sums of money on television advertisements - evangelical churches have thrived as a result
Further evidence to support Stark & Bainbridge's view
Asian immigration in the 1960s introduced new faiths (e.g. Hare Krishna, Transcendental Meditation), expanding consumer choice and proving popular in the marketplace
Criticisms
Diversity does not increase competition
Bruce (2011) rejects the idea that diversity and competition boost religion
In both Europe and America, diversity has often coincided with religious decline
RMT misrepresents secularisation theory
Bruce argues that secularisation theory doesn't claim there was a past 'golden age' of religion, and it doesn't predict universal atheism
It simply claims that religion is in long-term decline in Europe and the US
Alternative view of secularisation in the US
Norris and Inglehart (2011) reject Religious Market Theory (RMT), arguing it only applies to America and fails to explain differences in religiosity across societies
International studies show no evidence of a link between religious choice and participation, as Stark and Bainbridge claimed
Instead, Norris and Inglehart propose existential security theory
Existential security theory
Norris and Inglehart (2011) argue that religion meets a need for security
The demand for religion depends on how secure people feel in their lives
People in insecure societies have higher religiosity, whereas those in secure societies have lower religiosity
Therefore, demand for religion is not constant (as RMT claims) but varies within and between societies
Poor societies vs rich societies
In poor societies, people face life-threatening risks such as famine, disease and natural disasters. This creates insecurity, leading to higher levels of religiosity
In wealthy societies, people have higher living standards and feel more secure in their survival, so religiosity is much lower
Even within wealthy societies, poorer groups remain less secure and are therefore more religious than wealthier groups
This explains why poor developing countries remain highly religious, while prosperous Western countries are becoming increasingly secular
Europe vs America
Norris and Inglehart argue that Americans are more religious than Europeans because the US lacks a strong welfare state and universal healthcare
Poorer Americans feel less secure in their survival and turn to religion as an alternative source of reassurance
The large gap between the rich and the poor in the US makes this insecurity worse, sustaining higher religiosity compared to Europe
Evaluation of existential security theory
Strengths
Evidence to support existential security theory
Weber (1905) claimed that the poorest are more likely to be religious, as it provides them with theodicies that explain and justify their poverty
Gill and Lundegaarde (2004) found that the more a country spends on welfare, the lower the level of religious participation
This explains why European countries, which invest more in welfare than the USA, are generally more secular
Criticisms
Incomplete explanation
Gill and Lundegaarde (2004) do not expect religion to disappear completely
This is because welfare doesn't answer religion's 'ultimate' questions about life and death
Data lacks validity
Vasquez (2007) criticises Norris and Inglehart for relying only on quantitative data about income levels
Vasquez argues that qualitative research is needed to capture people’s own definitions of existential security
Negative perspective
Norris and Inglehart present a negative view of religion by focusing on deprivation
They ignore positive reasons why people, including the wealthy, might be attracted to religion
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