Connotation is the emotional or cultural meaning that a word carries, beyond its dictionary definition. In AP English, students study connotation to understand how writers use word choices to create mood, tone, or deeper meaning.
Writers choose words with strong connotations to influence how readers feel or think about a subject. For example, describing someone as a "predator” shows how word choice can affect interpretation. Analysing connotation helps students understand a writer’s attitude and message.
Example of connotation in an AP English text
In The Scarlet Letter by Nathaniel Hawthorne, the word “sin” has a strong negative connotation, linked with guilt, shame, and social rejection.
Hawthorne explores how different characters respond to the idea of sin, and the word’s emotional weight helps shape the novel’s dark and judgmental tone. Understanding the connotations of words like “sin,” “shame,” and “penance” reveals deeper themes in the story.
Examiner-written AP® English revision resources that improve your grades 2x
- Written by expert teachers and examiners
- Aligned to exam specifications
- Everything you need to know, and nothing you don’t

Share this article