Primary Research - GCSE Business Definition

Reviewed by: Steve Vorster

Published

Primary Research, also known as field research, is the process of gathering new, first-hand information directly from original sources rather than relying on secondary data. This means collecting data specifically for a business's current needs and objectives. Surveys, interviews, focus groups, and observations gain insights into consumer preferences, market trends, or competitor activities. Primary research is valuable because it provides up-to-date and specific data tailored to a business's particular circumstances, enabling more informed decision-making and strategic planning. However, it can also be time-consuming and costly compared to secondary research methods.

Examiner-written GCSE Business revision resources that improve your grades 2x

  • Written by expert teachers and examiners
  • Aligned to exam specifications
  • Everything you need to know, and nothing you don’t
GCSE Business revision resources

Share this article

Steve Vorster

Reviewer: Steve Vorster

Expertise: Economics & Business Subject Lead

Steve has taught A Level, GCSE, IGCSE Business and Economics - as well as IBDP Economics and Business Management. He is an IBDP Examiner and IGCSE textbook author. His students regularly achieve 90-100% in their final exams. Steve has been the Assistant Head of Sixth Form for a school in Devon, and Head of Economics at the world's largest International school in Singapore. He loves to create resources which speed up student learning and are easily accessible by all.

The examiner written revision resources that improve your grades 2x.

Join now