Primary Research - GCSE Business Definition

Primary Research, also known as field research, is the process of gathering new, first-hand information directly from original sources rather than relying on secondary data. This means collecting data specifically for a business's current needs and objectives. Surveys, interviews, focus groups, and observations gain insights into consumer preferences, market trends, or competitor activities. Primary research is valuable because it provides up-to-date and specific data tailored to a business's particular circumstances, enabling more informed decision-making and strategic planning. However, it can also be time-consuming and costly compared to secondary research methods.