Qualitative Method - GCSE Psychology Definition

Qualitative methods in psychology refers to research that collects non-numerical data to understand people's thoughts, feelings, and experiences. Instead of focusing on numbers and statistics, qualitative methods use tools such as interviews, open-ended surveys, and observations to gather detailed information. These methods help psychologists explore complex issues by gaining a deeper insight into how individuals perceive and interact with the world around them. For GCSE Psychology, understanding qualitative methods is essential because they highlight the personal and subjective side of human behaviour, providing rich and descriptive data that can uncover trends and patterns often missed by purely quantitative approaches.