Syllabus Edition
First teaching 2025
First exams 2027
Ethical Issues (Cambridge (CIE) IGCSE Business): Revision Note
Exam code: 0450, 0986 & 0264, 0774
Introduction to ethical issues
Ethical issues in business are about doing what is morally right and fair—not just what is legal or profitable
These issues can relate to how a business treats its employees, customers, suppliers and the environment
Businesses face ethical decisions in areas such as
Paying fair wages
Avoiding child labour
Treating workers and suppliers fairly
Sourcing materials responsibly
Why ethical issues matter
Reputation and trust
Customers are more likely to support businesses that act responsibly
Ethical behaviour helps build trust and a positive image
Customer loyalty
Ethical businesses often gain more loyal customers, especially as more people want to buy from companies that share their values
Employee morale
Treating workers fairly can improve motivation, productivity and staff retention
Avoiding legal trouble
Unethical behaviour—even if not illegal—can lead to public backlash, boycotts or changes in the law
Examiner Tips and Tricks
A common misconception is that ethics and law are the same. They’re not.
Legal controls are enforced by governments, while ethical behaviour is voluntary. Examiners want you to recognise that businesses may act ethically even when not legally required
Child labour
Child labour is when children are employed in work that is harmful, prevents them from going to school or involves long hours in poor conditions
It often happens in low-income countries where families need money and laws are not strongly enforced
Nestlé has faced criticism for using cocoa suppliers in West Africa where child labour is common
H&M and Zara have been linked to factories in countries like Bangladesh and India, where underage workers have been found
Child labour is an important ethical issue because
It exploits children who should be in education, not working
It often involves unsafe working conditions, low pay and long hours
It can damage a business’s reputation if exposed by the media or pressure groups
Customers, especially in developed countries, may choose to boycott products linked to child labour
How businesses avoid links to child labour
Carry out supplier checks and audits to prevent child labour
Work with charities or governments to support education programmes
Use certified suppliers (e.g. Fairtrade or Rainforest Alliance)
Be transparent with customers about how and where products are made
Case Study
IKEA and Child Labour Concerns
In the 1990s, IKEA faced serious criticism after reports revealed that some of its carpet suppliers in India and Pakistan were using child labour
The news damaged IKEA’s reputation, especially since it promotes itself as an ethical and responsible brand
How IKEA responded
IKEA took the accusations seriously and introduced several changes to prevent child labour in its supply chain
It began working closely with UNICEF to help reduce child labour in South Asia by supporting access to education and healthcare
It created a strict code of conduct for all suppliers, banning child labour and requiring regular inspections
IKEA launched its IWAY policy, which includes social and environmental standards that all suppliers must follow
It increased transparency by publishing regular reports on progress and challenges
Outcomes
IKEA improved its public image and regained customer trust
The company became known as a leader in ethical supply chain management
Its partnership with UNICEF contributed to long-term projects that helped reduce child labour in several communities
Fair wages
Fair wages mean paying workers an amount that reflects the work they do and allows them to meet their basic needs, such as food, housing and healthcare
Paying fair wages is an important ethical issue because
In many low-income countries, workers are paid very low wages, often not enough to live on
Businesses that pay unfair wages may be seen as exploiting cheap labour, even if it's legal
Poor pay can lead to low motivation, poor working conditions and high staff turnover
Customers and pressure groups may criticise or boycott companies that do not treat workers fairly
Paying fair prices to suppliers
Paying fair prices means that businesses give suppliers, often farmers or small producers in developing countries, a price that covers the cost of production and provides a reasonable profit
This helps them earn a sustainable income and improve their quality of life
Paying fair prices is an important ethical issue because
Many large businesses pay very low prices to suppliers, especially in countries with weak regulations
Low prices can lead to poverty, poor working conditions and lack of investment in farms or small businesses
Unfair pricing can force suppliers into unsustainable practices, like overusing land or underpaying workers
Case Study
Divine Chocolate in Ghana
Many cocoa farmers in Ghana receive very low prices for their cocoa beans, even though chocolate companies make large profits. This has caused poverty and poor living conditions for farming communities
Divine Chocolate is a UK-based company that sources its cocoa from Kuapa Kokoo, a Ghanaian farmers’ cooperative

Devine's approach
Divine pays a fair trade price for cocoa, which is higher than the market rate and includes a Fairtrade Premium to support community projects
Farmers also own shares in the company, which gives them a voice in decision-making and a share of the profits
Outcomes
Farmers benefit from higher incomes, better tools, and education and health projects funded by the premium prices paid for cocoa
Divine has built a strong brand that attracts customers who care about fair trade
The company has helped raise awareness of the challenges faced by cocoa farmers and inspired change in the wider chocolate industry
Choosing environmentally friendly suppliers
This involves working with businesses that use sustainable materials, produce goods with low environmental impact and follow green practices, such as reducing pollution or waste
Choosing environmentally friendly suppliers is an important ethical issue because
Some suppliers use harmful chemicals, cut down rainforests or produce high carbon emissions
Businesses that buy from these suppliers may be seen as supporting environmental damage
Customers, pressure groups, and governments increasingly expect businesses to make eco-friendly choices throughout their supply chains
Benefits of choosing green suppliers
It improves the company’s reputation with environmentally conscious customers
It helps reduce the overall environmental impact of products and therefore prevent negative media coverage or boycotts
It may make the business more attractive to investors or retailers with sustainability standards
Advantages and disadvantages of being ethical
Many businesses today choose to act ethically by treating workers fairly, protecting the environment, and being honest with customers
While ethical behaviour can bring important benefits, it may also lead to some challenges and higher costs
Evaluating ethical business behaviour
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