Minority Influence (AQA A Level Psychology)

What is meant by minority influence?

Minority influence is likely to lead to which type of conformity?

a) Institutionalisation

b) Compliance

c) Internalisation

The minority has to show full commitment to their message, which is difficult because (select two):

a) being in the minority means having to work harder to be heard and taken seriously

b) being in the minority means that most people hate you

c) being in the minority means that you are likely to lose interest in your cause

d) being in the minority takes a lot of effort as it is much easier to be part of the majority

Going to extreme lengths to show commitment to a minority cause is known as the ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ .

True or False?

Moscovici's (1969) research does not support the consistency theory of minority influence.

Flexibility means that the minority should be able to ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ their message and compromise with the majority view.

Nemeth's research involved the 'flexible' condition in which the minority:

a) argued for a low rate of compensation but did not compromise

b) argued for a low rate of compensation but then compromised to a slightly higher rate

c) argued for a low rate of compensation and then lowered their offer even further

True or False?

Commitment, consistency and flexibility have real-world relevance.

Both Moscovici and Nemeth's research are low in ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ realism.