ASBusinessAQAExam Questions3. Marketing Management3.1 Marketing Objectives

Marketing Objectives (AQA AS Business): Exam Questions

Exam code: 7131

13 mins6 questions
1
1 mark

Company X has a 40% market share. The market size declines by 20%. There are no other changes. Company X’s market share now is:

  • 32%

  • 48%

  • 50%

  • 60%

Choose your answer

2
4 marks

The table below shows data for the market for a product in 2020.

Business

Sales (2020)

Sales growth (2021)

X

£40 million

10%

Y

£100 million

50%

Z

£186 million

0%

All other businesses

£170 million

0%

Total market size

£496 million

?

Calculate the market share of Business X in 2021.

How did you do?

3
3 marks

Read the source in the Insert.

Figure 1: Global balloon market values

2020

2021

2022

$227 million

$260 million

$287 million

The UK balloon market accounted for 25% of the global market in 2020 and 30% of the global market in 2022.

Using Figure 1, calculate the percentage increase in the size of the UK balloon market between 2020 and 2022.

Give your answer to two decimal places.

How did you do?

4
1 mark

Which of the following formulae measures market growth in 2021?

  • fraction numerator Market space sales space in space 2020 space – space Market space sales space in space 2021 over denominator Market space sales space in space 2021 end fraction cross times 100

  • fraction numerator Market space sales space in space 2020 space – space Market space sales space in space 2021 over denominator Market space sales space in space 2020 end fraction cross times 100

  • fraction numerator Market space sales space in space 2021 space – space Market space sales space in space 2020 over denominator Market space sales space in space 2021 end fraction cross times 100

  • fraction numerator Market space sales space in space 2021 space – space Market space sales space in space 2020 over denominator Market space sales space in space 2020 end fraction cross times 100

Choose your answer

5
3 marks

Read the source in the insert booklet.

Using Figure 1, calculate the percentage change of UK clothing sales from 2015 to 2016.

How did you do?

6
1 mark

The sales revenue for a market has grown by 2% in 2016 compared with sales of £670 million in 2015.

What is the new sales revenue for the market?

  • £13.4 million

  • £672.0 million

  • £683.4 million

  • £1340.0 million

Choose your answer