Evaluate Questions (AQA GCSE Business): Revision Note

Exam code: 8132

Lisa Eades

Written by: Lisa Eades

Reviewed by: Steve Vorster

Updated on

How do I answer an AQA GCSE Business 'Evaluate' question?

  • In these questions, you are required to make valid points and develop extended chains of analysis in relation to a business concept in context

    • Try to develop an 'X leads to Y and the outcome is Z' chain'

  • You need to draw a fully-justified conclusion that balances both sides of the argument

  • Your answer must consider a range of functional areas

The level of response marking grid

  • 12-mark justify responses are assessed using a marking grid

  • A mark is determined by considering how well, overall, the response demonstrates the skills of knowledge, application, analysis and evaluation

  • The examiner uses the grid to find the best fit for the response

Grading table for evaluating business topics, detailing levels of analysis, reasoning, and marks ranging from 0 to 12 for criteria fulfilment.

Example

Nadia Aslam is a wealthy entrepreneur. Two years ago, she bought a struggling airline and changed the name to Skyline plc. The airline offers low-price flights from the UK to popular European destinations. There are high levels of competition in this market.

Nadia has found out that Sibiu, a city in Romania, is becoming popular for city breaks, but no UK airlines currently fly there. Nadia is planning to buy an additional plane and start flying there. Fees and taxes at Sibiu International Airport are much higher than at other destinations. Nadia will need to consider how to cover these additional costs.

Nadia is considering two ways to cover the additional costs of operating flights to Sibiu.

  • Improving the quality of service offered, including introducing business class tickets, gourmet in-flight catering and premium entertainment facilities

  • Implementing charges for all flight extras, including hold baggage, printed tickets and seat selection

Evaluate which is the better option for Nadia to take. Give reasons for your decision.

[12]

Knowledge, Application, Analysis, and Evaluation written in black on colourful backgrounds: yellow, blue, pink, and green, respectively.
Highlighted text discussing Skyline's flight service improvements to Sibiu, focusing on quality, customer satisfaction, and market positioning.

Unlock more, it's free!

Join the 100,000+ Students that ❤️ Save My Exams

the (exam) results speak for themselves:

Lisa Eades

Author: Lisa Eades

Expertise: Business Content Creator

Lisa has taught A Level, GCSE, BTEC and IBDP Business for over 20 years and is a senior Examiner for Edexcel. Lisa has been a successful Head of Department in Kent and has offered private Business tuition to students across the UK. Lisa loves to create imaginative and accessible resources which engage learners and build their passion for the subject.

Steve Vorster

Reviewer: Steve Vorster

Expertise: Economics & Business Subject Lead

Steve has taught A Level, GCSE, IGCSE Business and Economics - as well as IBDP Economics and Business Management. He is an IBDP Examiner and IGCSE textbook author. His students regularly achieve 90-100% in their final exams. Steve has been the Assistant Head of Sixth Form for a school in Devon, and Head of Economics at the world's largest International school in Singapore. He loves to create resources which speed up student learning and are easily accessible by all.