Justify Questions (AQA GCSE Business): Revision Note
Exam code: 8132
How do I answer an AQA GCSE Business 'Justify' question?
In these questions, you are required to make valid points and develop chains of analysis in relation to two or more options
Try to develop an 'X leads to Y and the outcome is Z' chain'
You also need to make a fully-justified recommendation in context
The level of response marking grid
9-mark justify responses are assessed using a marking grid
A mark is determined by considering how well, overall, the response demonstrates the skills of knowledge, application, analysis and evaluation
The examiner uses the grid to find the best fit for the response
Example
Ellie has decided to offer gardening services. There are already a lot of businesses offering home and gardening services in Ellie’s local area. Many of these businesses have loyal customers. Ellie has decided to segment her market and will focus on the family market. She has a lot of friends with children and understands what type of garden families want. To attract families with children, Ellie’s gardening services will include creating play areas for children, vegetable patches and BBQ patio areas. Ellie would like to use leaflets to advertise her gardening services. Ellie has designed a leaflet herself that has a bright, fun design and includes images of play areas and vegetable patches to show families how their gardens could look. Ellie will offer a special discount to anyone who books using a code on the leaflet. Ellie’s parents think it would be better if she put an advert in the local newspaper which is read by around 8000 people every day. The newspaper has a ‘Family Fun’ section each week where local businesses targeting families often advertise. It would cost £150 each week for a minimum of four weeks to place a black-and-white advert in the local newspaper. Ellie is considering using professionally printed leaflets to promote the new gardening box services. It will cost 15p to print a colour leaflet. The minimum order is 2000 leaflets. Recommend whether Ellie should use leaflets to promote the new gardening services. Give reasons for your recommendation. [9] |
|---|
  |
Unlock more, it's free!
Did this page help you?
