Case Study
C & J Clark International Ltd (Clarks) Clarks is a successful UK footwear brand with ranges for children, women, and men. Their market is very competitive. Clarks employs specialist designers who create new shoe styles in response to fast-changing fashion trends.
The designers interpret quantitative data carefully when planning new shoe styles. The designers work closely with employees from other functional areas of the business, such as marketing, finance, and retail, to ensure that the new shoe styles meet customers’ needs profitably.
Clarks works hard to retain its team of designers, as they are central to its success. However, Clarks sometimes needs to recruit new designers and uses several selection methods to help find the best person available to fill the vacancy.
(i) Analyse one advantage for Clarks of using interviews to select new designers.
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(ii) Analyse one advantage for Clarks of using references to select new designers.
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(iii) Recommend whether using interviews or references is likely to be more effective for selecting new designers. Give a reason for your answer.
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