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A well-known restaurant chain is reviewing its business performance. Financial data about two of its recent advertising campaigns are shown below.
Advertising campaign | Weekly cost of running the campaign | Average weekly sales | ||
Before the advertising campaign | During the advertising campaign | After the advertising campaign | ||
A | £3 million | £4 million | £6 million | £4 million |
B | £0.6 million | £4 million | £5 million | £5 million |
This data helps the company understand its business performance because it shows that:
both advertising campaigns were cost effective
campaign A was cost effective, but campaign B was not
campaign B was cost effective, but campaign A was not
neither of the advertising campaigns were cost effective
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