Interdependence of Business Functions (OCR GCSE Business): Exam Questions

Exam code: J204

7 mins5 questions
1
3 marks

Case Study

Unilever plc

Unilever plc is a multinational company that makes and sells a wide range of quality products including food, cleaning agents and beauty products across 190 countries.

Unilever plc has benefitted from operating in a global marketplace and the majority of its products are international brands. Some of its branded products include Lynx Body Spray, Dove Soap, Hellmann’s Mayonnaise, Ben & Jerry’s ice cream and Persil washing machine detergent. All of these products are made in factories all around the globe, some using flow production and others using batch production.

Unilever plc’s average revenue has grown over the last five years. However, the economic climate is becoming more difficult and Unilever plc’s directors are having to adapt to these challenges.

Bar chart showing Unilever's worldwide revenue from 2018 to 2022, with values increasing from €50,900 million in 2018 to €60,000 million in 2022.

Analyse one way the marketing function impacts on the operations function of Unilever plc.

2
1 mark

A manufacturer has decided to run a marketing campaign on national television in a month’s time.

As a result of this decision, which one of the following actions might also be necessary?

  • Finance should stop monitoring cash flow

  • Human resources should employ some temporary production workers

  • Operations management should reduce output

  • Purchasing should buy smaller quantities of raw materials

3
1 mark

The impact of risk taken by a business:

  • affects all business functions

  • affects all business stakeholders equally

  • only affects the finance function

  • only affects the owners of the business

4
1 mark

The marketing function of a well-known action toy manufacturer is about to launch a major advertising campaign.

This advertising campaign will affect the operations function of the business because:

  • job production will need to be used to speed up production

  • market research into which toy figures are most popular will be required

  • more sets of action toy figures will need to be produced

  • vacancies for action toy designers will need to be advertised

5
1 mark

The finance department has forgotten to authorise the purchase of a large order of raw materials.

Which of the following is a likely consequence of this?

  • More marketing will be needed

  • Production may be delayed

  • Sales will increase

  • Storage costs will increase