The Nature of Citizenship Processes (AQA GCSE Citizenship Studies): Revision Note

Exam code: 8100

Michael Mitchell

Written by: Michael Mitchell

Reviewed by: Lisa Eades

Updated on

Forms of citizen action

  • Citizen action refers to the ways individuals or groups try to influence decisions, bring about change or raise awareness of an issue

Ways citizens can take action

Diagram of citizen action methods, including petitions, demonstrations, boycotts, media, elections, leafleting, pressure groups, lobbying, and parties.

Petitions

  • Petitions involve collecting signatures to show support for a specific change

    • For example, over 400,000 people signed the petition opposing the expansion of the Ultra Low Emission Zone across Greater London in 2023, triggering debate and media attention

  • Advantages

    • They are easy and quick to organise, especially online

    • Large numbers of signatures show strong public support

    • They can raise awareness of an issue among the wider public

  • Disadvantages

    • The petition must clearly explain what change is being requested

    • People may sign without having a real connection to the issue

    • Online petitions often use identical messages, which can reduce their impact on decision-makers

Leafleting

  • Leafleting involves handing out or sharing written information about a cause

    • For example, in 2023, some London residents distributed leaflets explaining their objections to Low Traffic Neighbourhoods (LTNs)

  • Advantages

    • It helps raise awareness at a local level

    • It can reach a wider audience if shared online

    • It is relatively low-cost and easy to organise

  • Disadvantages

    • Leaflets usually present only one point of view

    • Many leaflets are ignored or thrown away

    • Few people take further action after reading them

Joining a pressure group

  • A pressure group is an organisation that tries to influence government decisions and public opinion about an issue without standing for election

  • They aim to bring together people who share the same concerns

    • For example, Just Stop OIl members campaign for an end to new oil and gas licences through protests, fundraising and coordinated direct action

  • Advantages

    • Members benefit from working with others who support the same cause

    • Groups are often better organised and more influential

    • They can use a range of methods, such as lobbying and media campaigns

  • Disadvantages

    • Individual members have limited control over decisions

    • The group’s actions and priorities may change over time

    • Some groups may use methods that members do not fully support

Lobbying

  • Lobbying involves trying to influence decision-makers directly, such as MPs or councillors

    • For example, in 2024, parents lobbied MPs over unsafe concrete used in the construction of school buildings and submitted evidence demanding emergency funding for school repairs

  • Advantages

    • It allows direct contact with those in power

    • Arguments can be explained clearly and in detail

    • It can be effective if the decision-maker is sympathetic

  • Disadvantages

    • Meetings with representatives are often very short

    • There is no guarantee the decision-maker will act

    • It can be difficult to gain access without influence or status

Joining a political party

  • Political parties aim to gain power and influence government policy

    • You can find out more about the main UK political parties here

  • Advantages

    • Membership provides a platform to influence decisions

    • Citizens can campaign, shape policy or stand for office

    • Parties have access to funding, media and organisation

  • Disadvantages

    • Members must follow party rules and policies

    • Parties cover many issues, not just one specific concern

    • Individual views may be overridden by the party's leadership

Direct action

  • Direct action involves taking immediate action to highlight an issue

    • For example, Extinction Rebellion took direct action in London to demand stronger government action on climate change

      • Activists blocked major roads and bridges, including sections of the M25, causing significant disruption to traffic and daily life

  • Advantages

    • It attracts public and media attention

    • It can raise awareness quickly

    • It may pressure authorities to respond

  • Disadvantages

    • It can involve illegal actions

    • Participants may face fines or arrest

    • Negative media coverage can harm the cause

Boycotts

  • Boycotts involve refusing to buy goods or services to apply pressure

    • For example, consumer boycotts of Starbucks and McDonalds in 2024 involved people refusing to buy from these companies because of concerns about their links to the Israel–Gaza conflict

  • Advantages

    • They can affect a company’s profits and reputation

    • They allow individuals to take action through everyday choices

    • They can raise ethical awareness

  • Disadvantages

    • They need to be large-scale to be effective

    • They may harm workers rather than company leaders

    • Results can take a long time to appear

Using traditional media and social media

  • Traditional media refers to established forms of communication that share information with large audiences, such as newspapers, television and radio

  • Social media refers to online platforms that allow individuals and groups to create, share and respond to content instantly, such as X, Instagram, TikTok and Facebook

    • For example, in 2023, Martin Lewis and MoneySavingExpert used TV appearances and social media posts to campaign on the cost-of-living crisis and pressure the government to improve support for vulnerable households

  • Advantages

    • It spreads messages quickly to large audiences

    • It can attract funding, supporters and publicity

    • Media organisations may take up the cause themselves

  • Disadvantages

    • Traditional media may interpret the campaign differently

    • Social media can attract criticism and abuse

    • Messages can be misrepresented or misunderstood

Demonstrations

  • Demonstrations involve public protests or marches

    • For example, between October 2022 and 2023, the TUC organised national cost-of-living marches, where tens of thousands of people called for higher wages, better public services and fairer taxation

  • Advantages

    • They show the level of public support for an issue

    • They attract media attention

    • They put pressure on decision-makers

  • Disadvantages

    • They can be difficult to control

    • Violence or disruption can occur

    • Negative media coverage may follow

Standing for election

  • Standing for election allows citizens to seek political power directly

    • For example, in the 2024 local elections, independent candidates in Birmingham stood on single-issue platforms such as housing development, clean air policies and opposition to council cuts

  • Advantages

    • It provides a formal position of influence

    • Elected representatives can shape laws and policies

    • It offers long-term opportunities for change

  • Disadvantages

    • Campaigning requires time, money and commitment

    • Party-backed candidates must follow party discipline

    • Independent candidates often struggle to gain support

Case Study

The campaign to Save Whipps Cross Hospital A&E in 2024

Illustration of a family holding a frame that reads "I've signed the petition! #whippswontwait". The family includes two adults and two children.

The issue

  • In 2024, local residents and campaign groups opposed proposed changes to Whipps Cross Hospital accident and emergency services in East London

    • Campaigners were concerned that reductions would increase waiting times and reduce access to emergency care

Actions taken by citizens

  • Petitions were organised both online and locally, gaining thousands of signatures to show public opposition

  • Demonstrations were held outside the hospital to raise awareness and attract media attention

  • Lobbying took place when campaigners met local councillors and MPs to argue for keeping services open

  • Social media and local press were used to share personal stories and maintain public pressure

The outcome

  • As a result, the issue gained significant media coverage and forced local health authorities to publicly respond and review the changes

Groups and organisations that give citizens a voice

  • Citizens do not always act alone when trying to make a difference

  • A range of organisations and groups exist to support citizens, represent their views and help them take action

  • These organisations can provide advice, organise campaigns, challenge decisions or offer practical support

Organisation or group

How they assist citizens

Public services

  • Public services, such as the NHS and local councils, are run by central and local government and are accountable to the public

  • Many services are kept in check by oversight bodies (e.g. hospital governors), and most have an ombudsman who investigates complaints when services fail

Pressure groups

  • Pressure groups try to influence government decisions on specific issues

    • Insider groups work with the government and are often consulted

    • Outsider groups apply pressure through campaigns and protests

  • Types include

    • Single-issue groups, such as #WhippsWon'tWait

    • Multi-cause groups, such as the Women’s Institute

    • Protective groups, such as the CBI

    • Promotional groups, such as Greenpeace or Which?

Trade unions

  • Trade unions represent workers and aim to protect pay, working conditions and rights

  • Although membership has fallen, unions remain important, especially in the public sector, as shown by the BMA’s involvement in junior doctors’ strikes in 2024

Charities

  • Charities help people affected by specific problems and give them a voice

  • They can campaign within the law while also providing services

  • Some work internationally, such as the Red Cross, while others operate mainly in the UK, including the NSPCC, RSPCA and Citizens Advice

Voluntary groups

  • Voluntary groups provide practical help to communities rather than political campaigning

  • They often work at a local level and rely on volunteers

  • The growth of food banks is a clear example of how they support people in need

How citizens can make a difference

  • Citizens can make a difference by raising awareness, working with others and putting pressure on decision-makers

  • This can be done through actions such as campaigning, using the media, signing petitions, lobbying politicians or working with organisations

  • When citizens act together and use the right methods, they are more likely to influence decisions and bring about change

Case Study

Marcus Rashford and Free School Meals

Street art mural of a man with a colourful profile next to text: "Just look at what we can do when we work together." - Marcus Rashford.

The issue

  • In 2020, footballer Marcus Rashford campaigned to extend free school meals for children during school holidays

  • He was concerned that many families were struggling to afford food during the COVID-19 pandemic

Actions taken

  • Rashford used social media and traditional media to highlight child food poverty

  • He lobbied the government by writing an open letter to MPs

  • Public support grew as citizens shared stories and backed the campaign

The outcome

  • As a result of this pressure, the government agreed to fund free school meal vouchers during holidays

How the media can bring about change

  • The media plays an important role in helping citizens make a difference

    • The media can influence public opinion by raising awareness of issues and promoting campaigns

    • Through investigative journalism, the media can expose problems and hold those in power to account

    • Media coverage can support or damage campaigns, depending on how issues and actions are reported

Examples of the media supporting change

Example

Explanation

Fathers for Justice

  • Fathers for Justice campaigned about how fathers were treated in child custody cases

  • The group used high-profile stunts to attract TV and newspaper coverage

  • This initially raised awareness, but later reporting about planned actions reduced public support

Sarah's Law

  • In 2000, the News of the World newspaper ran a campaign calling for parents to have greater access to information about convicted sex offenders

  • The campaign gained strong public support and widespread media attention

  • As a result, Sarah’s Law was introduced and later rolled out nationally in 2010

  • Celebrity support, combined with traditional and social media, can raise awareness and influence government policy

Case Study

Celebrity support and the media – Jamie Oliver and the sugar tax

Man holding a crumpled can, surrounded by various energy drink bottles and cans, against a plain background, highlighting sugary drinks.

Actions taken

  • Celebrity chef Jamie Oliver used television programmes, newspaper articles and social media to campaign against high sugar levels in food and drinks

    • He focused on the impact of sugary products on children’s health and childhood obesity

The outcomes

  • Jamie's campaign gained widespread media attention and strong public support

    • This increased pressure on the government to take action

      • In 2018, the Soft Drinks Industry Levy (sugar tax) was passed, which encouraged companies to reduce the sugar content of their drinks

      • In early 2026, fast food adverts were banned from being shown on TV before 9pm

Examiner Tips and Tricks

  • In Citizenship Action questions, marks are gained by explaining why a method was chosen, not just what happened

  • Examiners look for justification linked to effectiveness and feasibility

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Michael Mitchell

Author: Michael Mitchell

Expertise: Content Writer

Michael Mitchell is a pioneer of Citizenship education and a former Chief Examiner and Chief Moderator across all qualification levels. Michael's aim is to enable students to participate and become active citizens and not just passive members of society. He designed national specifications and, later, trained the next generation of teachers as the PGCE Subject Leader at the University of Plymouth, where he also ran a national Master's-level CPD program.

Lisa Eades

Reviewer: Lisa Eades

Expertise: Business Content Creator

Lisa has taught A Level, GCSE, BTEC and IBDP Business for over 20 years and is a senior Examiner for Edexcel. Lisa has been a successful Head of Department in Kent and has offered private Business tuition to students across the UK. Lisa loves to create imaginative and accessible resources which engage learners and build their passion for the subject.