Using Measures of Central Tendency (Edexcel GCSE Statistics): Revision Note
Exam code: 1ST0
Choosing & Comparing Measures of Central Tendency
How do I decide which average to use?
- When deciding how to present and interpret a data set it is important to select the right average to use - i.e. mode, median or (arithmetic) mean 
- Each average has advantages and disadvantages 
 
Mode
- Advantages - Can be used for all types of data - It is the only average that can be used for qualitative (non-numerical) data 
- But can also be used for quantitative (numerical) data 
 
- Usually easy to find 
- It is always a data value in the data set 
- Not affected by extreme values in the data set - Or by open-ended classes in grouped data 
 
 
- Disadvantages - There isn't always a mode - or there may be more than one mode 
 
- Cannot be used to calculate an associated measure of dispersion 
 
Median
- Advantages - Usually easy to calculate 
- Not affected by extreme values in the data set - Also a useful average when the data is skewed 
 
- Can help with calculating other things - Quartiles and interquartile range 
- Skew 
 
 
- Disadvantages - It may not be a data value in the data set 
 
Mean
- Advantages - It uses all the data in the data set 
- It can be used to calculate other things - Standard deviation 
- Skew 
 
 
- Disadvantages - It may not be a data value in the data set 
- It is affected by extreme values in the data set 
- Not always reliable when there are open-ended classes in a grouped data set 
 
How do I use averages when comparing data sets?
- When you compare two data sets it is important to compare their averages - Make sure you use the same average for both data sets - And choose an appropriate average for the context 
 
- Remark that 'on average' the values in one data set are greater or less than those in the other data set 
 
- You will also need to compare a measure of dispersion for the two data sets - The appropriate measure of dispersion to use will depend on the average you choose 
- See the 'Using Measures of Dispersion' revision note 
 
Worked Example
(a) The weekly wages for a number of employees in a company are given below
£256 £256 £344 £344 £344 £458 £458 £458 £458 £3850
Karl works out that the median income of those employees is £401 and the mean income is £722.60.
Suggest with a reason which average would be most appropriate to use to describe the wages of those employees.
The mean here has been affected by the one extreme value (£3850)
Therefore the median would be a more appropriate average to use
(Unless you were an unscrupulous manager trying to lure employees to the company by claiming how high the 'average wage' is!)
The mean is quite high because of the one large value in the data set (£3850), but 9 of the 10 workers actually earn significantly less than the mean. Therefore the median would be the most appropriate average to use.
 
(b)  An ice cream seller on a seaside promenade has collected the following data about ice creams sold during the previous summer:
| Flavour | Vanilla | Chocolate | Tutti frutti | Pistachio | Blue cheese | 
|---|---|---|---|---|---|
| Number sold | 4920 | 5904 | 3936 | 3542 | 1378 | 
State, with a reason, the best average to use for this data.
The 'data values' here (vanilla, chocolate, etc.) are qualitative
(The 'number sold' are the frequencies for each value - don't be fooled by this into thinking that the data is quantitative!)
So the mode is the only average that can be used
The data here (flavours of ice cream) is qualitative, so there is no way to calculate a mean or median. Therefore the mode is the best average to use.
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