Brand Image - GCSE Business Definition

Brand image refers to the perception and impression of a brand held by consumers. It is shaped by their interactions and experiences with the brand’s products, services, and marketing efforts. It can be influenced by advertising, customer reviews, the quality of products, and the overall reputation of the company.

For students studying GCSE Business, understanding brand image is important because it affects consumer behaviour and can impact a company's sales and competitive advantage. A strong, positive brand image can lead to increased customer loyalty and trust, while a negative image can harm a company's success.