Focus Groups - GCSE Business Definition

A focus group is a research method used to gather qualitative data. It involves a small, diverse group of people who discuss their opinions and perceptions about a particular product, service, or topic under the guidance of a moderator. This allows businesses to gain insights into consumer attitudes, preferences, and behaviours, which can inform product development and marketing strategies. Focus groups are particularly valuable for exploring complex issues and understanding the reasons behind consumer decisions, making them a useful tool for GCSE Business studying market research techniques.