Marketing - GCSE Business Definition

Marketing is the process of promoting, selling, and distributing a product to meet the needs and wants of customers. It involves understanding consumer behaviour, creating value, and building strong customer relationships. Key activities include identifying target markets, conducting market research, developing marketing strategies, and using the marketing mix (product, price, place, and promotion) to attract and retain customers. For GCSE Business students, marketing is essential for understanding how businesses reach their potential customers and stand out in competitive markets, ultimately driving sales and business growth.