Objective - GCSE Business Definition

An Objective is a specific, measurable, attainable goal that a business aims to achieve within a timeframe. Objectives provide direction and a clear focus, helping businesses plan and allocate resources effectively. They align with the overall mission or strategy of the business and can relate to aspects such as increasing profits, improving customer satisfaction, expanding market share, or enhancing sustainability. By setting objectives, businesses can evaluate their performance and progress, making it easier to identify areas for improvement. Understanding objectives is essential for GCSE Business students, as it forms the foundation for strategic decision-making and business planning.