Post-Sales Servicing - GCSE Business Definition

Post-Sales Servicing is the range of activities and support a business offers to customers after they have purchased a product. It maintains customer satisfaction and builds loyalty, as it includes warranties, repairs, maintenance, customer support, and handling returns or complaints. For GCSE Business students, understanding post-sales servicing is important as it illustrates how businesses aim to increase customer satisfaction, enhance their reputation, and encourage repeat purchases. Excellent customer service can have significant impacts on a business's success by fostering a positive business-client relationship and promoting word-of-mouth recommendations.