PR - GCSE Business Definition

Public Relations (PR) is the strategic communication process that businesses use to build and maintain a positive image and relationship with their customers, investors, and the public. PR involves managing the spread of information by using media channels to create favourable news coverage and to tackle any negative publicity. Press releases, events, social media engagement, and community involvement aim to enhance the reputation and credibility of a business. Effective PR can help businesses attract and retain customers, differentiate themselves from competitors, and ultimately support their long-term success.