Promotion - GCSE Business Definition

Promotion involves the strategies and methods businesses use to communicate with and persuade potential and existing customers to buy their products. Promotion increases awareness, generates interest, and drives sales by highlighting the benefits and unique features of what is being offered.

Activities such as advertising, sales promotions, public relations, direct marketing, and personal selling are methods of promotion. Effective promotion helps businesses differentiate their products in a competitive market. Traditional media, like television and print, as well as digital channels, such as social media and online advertising, can be used.