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Quantitative Market Research - GCSE Business Definition

Reviewed by: Steve Vorster

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Quantitative Market Research gathers data about consumers and markets using numerical and statistical techniques. It involves collecting information through surveys, questionnaires, and sometimes experiments.

This type of research helps businesses understand trends, measure customer opinions, and quantify behaviours to make informed decisions. In GCSE Business, it is essential to understand quantitative market research, as it provides a reliable foundation for analysing and developing strategic business plans.

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Steve Vorster

Reviewer: Steve Vorster

Expertise: Economics & Business Subject Lead

Steve has taught A Level, GCSE, IGCSE Business and Economics - as well as IBDP Economics and Business Management. He is an IBDP Examiner and IGCSE textbook author. His students regularly achieve 90-100% in their final exams. Steve has been the Assistant Head of Sixth Form for a school in Devon, and Head of Economics at the world's largest International school in Singapore. He loves to create resources which speed up student learning and are easily accessible by all.

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