Retailer - GCSE Business Definition

A retailer is a business or individual that sells goods or services directly to consumers for personal use. Operating as the final link in the supply chain, retailers purchase products from manufacturers or wholesalers and offer them in physical stores, online platforms, or through catalogues.

By providing a convenient and accessible shopping experience, retailers play a crucial role in meeting customer needs and preferences. In GCSE Business, understanding the role of retailers helps students grasp how products reach the end-user, the importance of customer service, and the strategies used to attract and retain customers in a competitive market.