Risk - GCSE Business Definition
Reviewed by: Steve Vorster
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Risk refers to the potential for an action or decision to lead to a loss or an undesired outcome. Businesses face various risks, such as financial loss, damage to reputation, or failure of a new product. Understanding risk is crucial for entrepreneurs and managers, as it helps them make informed decisions.
By weighing up possible benefits against drawbacks, businesses can develop strategies to minimise risks while pursuing opportunities for growth. Managing risk effectively is a key part of successful business planning and operation.
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