Survival - GCSE Business Definition

Survival is the ability of a business to continue operating over time, especially during its early stages or challenging economic conditions. It involves managing finances carefully, maintaining adequate cash flow, and adapting to market changes to ensure the business can meet its liabilities and not face closure.

For many new or small businesses, survival becomes a primary objective to break even as they work to establish their market presence and build a customer base. It involves making strategic decisions to outlast competition, overcoming setbacks, and sustaining operations until they can transition to focusing on growth and profitability.