A target market is a specific group of potential customers that a business aims to reach with its products. In GCSE Business, understanding the target market helps students understand how businesses focus their resources on a group of people who are most likely to buy their products. The group is based on factors such as age, gender, income level, location, and buying behaviour.
By tailoring their products, advertising, and promotional strategies to appeal to their target market, businesses can enhance customer satisfaction, increase sales, and improve overall efficiency.
Examiner-written GCSE Business revision resources that improve your grades 2x
- Written by expert teachers and examiners
- Aligned to exam specifications
- Everything you need to know, and nothing you don’t
Share this article
written revision resources that improve your