Trade Descriptions - GCSE Business Definition

Trade descriptions are the information provided by businesses about their products, which must be accurate and not misleading. Under the Trade Descriptions Act, businesses are legally obliged to ensure that any claims made about their products, such as quality, composition, price, or performance, are truthful and verifiable. This is crucial for protecting consumers from being deceived and ensuring fair competition in the market. I

In GCSE Business, understanding trade descriptions helps students appreciate the importance of ethical business practices and the legal responsibilities that businesses must adhere to when marketing their products.