Wholesaler - GCSE Business Definition

A wholesaler buys goods in large quantities from manufacturers and sells them in smaller quantities to retailers, other businesses, or sometimes directly to consumers. They act as an intermediary in the supply chain, enabling manufacturers to distribute their products widely without dealing with numerous individual customers.

Wholesalers often benefit from buying products in bulk at discounted prices, which they can resell at a profit. In GCSE Business, understanding the role of wholesalers is crucial as they help to facilitate the efficient distribution of products to the final point of sale, influencing the availability and pricing of goods in the market.