Word Of Mouth - GCSE Business Definition

Word of mouth is the process of how information about a product or business is shared informally, typically through conversation. In GCSE Business, it is an important concept, as it represents a powerful and cost-effective form of marketing. Positive word of mouth can significantly enhance a business's reputation and increase sales, as recommendations from friends, family, or peers tend to be more trusted than traditional advertising. Conversely, negative word of mouth can harm a business's image. S

Students should understand that businesses often aim to generate positive word of mouth by providing excellent customer experiences and encouraging satisfied customers to spread the word.