Ethos - GCSE English Language Definition

In GCSE English Language, ethos is a persuasive technique used by a writer or speaker to show that they are trustworthy, knowledgeable, or have the right to speak on a subject. It helps the audience feel confident that the person knows what they’re talking about, which makes their argument more convincing.

Ethos is often built through tone, language choices, personal experience, or showing authority (like being an expert or having a respected role). It’s one of the three main persuasive appeals, along with pathos (emotion) and logos (logic).

Example of ethos in a GCSE text

In Barack Obama’s speech on education (a non-fiction text often used in GCSE English Language), he says:

“I know what it’s like. My father left me when I was two years old, and I was raised by a single mother.”

This personal detail helps build ethos because it shows that Obama understands hardship from his own experience. It makes him seem more relatable and trustworthy, so his audience is more likely to listen to his message about working hard and staying in school.