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Marketing - GCSE Geography Definition

Reviewed by: Bridgette Barrett

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Marketing is the process of promoting and selling products or services. For GCSE Geography students, it involves understanding how businesses reach customers and persuade them to make purchases. This can include advertising, setting prices, and choosing how products are displayed in shops or online. Marketing also involves researching what people want and need, so businesses can create the right products and target the right audience. It's all about making customers aware of what is available and encouraging them to buy it.

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Bridgette Barrett

Reviewer: Bridgette Barrett

Expertise: Geography, History, Religious Studies & Environmental Studies Subject Lead

After graduating with a degree in Geography, Bridgette completed a PGCE over 30 years ago. She later gained an MA Learning, Technology and Education from the University of Nottingham focussing on online learning. At a time when the study of geography has never been more important, Bridgette is passionate about creating content which supports students in achieving their potential in geography and builds their confidence.

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